Despite appointing a new CEO and delivering reasonably positive results, there’s still no sense of direction at WPP, writes Dominic Mills. Plus: Lidl’s strange decision to ditch TBWA.
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Mobile advertising specialist Mapp Media has hired Steve Doyle as non-exec director of the business, it has been announced.
In the second quarter of 2018, WPP’s like-for-like net sales rose 0.7% – its first quarter of underlying revenue growth since Q1 2017.
Forbes joins from her position as managing director at mobile advertising analytics company Marchex.
WPP has today confirmed Mark Read as its new CEO – here, industry experts share their views.
Video advertising and monetisation platform SpotX has promoted Edward Wale to managing director, Spain and UK, following the creation of a new European management team.
Following months of speculation, the advertising house WPP has today confirmed that Mark Read has been appointed chief executive officer in a unanimous board decision.
Professor Byron Sharp might be less prone to talking twaddle if he were to conduct some qualitative research.
According to new research, the addition of voice control to hybrid car radios (DAB/FM/internet) may prove a wise step, as drivers glance away from the road more than six times less than when using a touchscreen radio.
Neuroscience and marketing expert Heather Andrews reveals the creative techniques that maximise brain response and help brands produce the most effective Christmas advertising