Data and the ability to target individuals has transformed marketing, writes Ian Dowds. But don’t write off demographics just yet
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Social media is causing mental health problems in children and young people – but given advertisers fund the platforms, should they take a stance? Michaela Jefferson investigates
Brought to you by Mediatel Events, Future TV Manchester is the leading television advertising event for the northern UK regions, focused on driving strategic and technology innovation.
This week John Reynolds interviews the AOP’s managing director, Richard Reeves, as well as the new executive director of Mail Metro Media, Dominic Williams.
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
Bauer, which did not disclose the terms of the deal, described Jazz FM as a “respected and influential brand”, and wants to build commercial opportunities around its growing audience of 672,000 weekly listeners.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
Overall, the daily market was down just -0.5% period-on-period, while the Sunday market was up 0.3%.