The Nationwide Building Society has announced a six-figure media deal with a series of partners as part of an e-commerce drive. Twelve month deals have been signed with 5 partner websites to give the company high visibility to those online seeking financial services.The deals were put together by Tribal DDB, which was appointed digital agency… Continue reading Nationwide Signs Up For E-Commerce Campaign
TalkSPORT has secured the Sunday People as the six-figure sponsor of its Saturday afternoon football feature The Inside Story.The sponsorship, which runs for the rest of this football season, throughout the World Cup and into the next football season, will see Sunday People editor, Lee Clayton, appear on The Inside Story each week to provide… Continue reading TalkSPORT Links With Sunday People
The Secretary of State for Culture, Media and Sport, Tessa Jowell, is to make a statement to the House of Commons regarding ITV Digital this morning, following the decision by administrators this week to sell off the business. Details to follow on MediaTel NewsLine as they become available…DCMS: 020 7211 6200 www.culture.gov.ukRecent Relevant stories from… Continue reading Jowell To Make Statement On ITV Digital
The Secretary of State for Culture, Media and Sport, Tessa Jowell, has made a statement to the House of Commons this morning regarding ITV Digital. In it she expressed concern about the plight of businesses, football clubs and employees affected by the situation, but said that her “first concern now is for the subscribers.” She… Continue reading Jowell: Digital TV Is More Than ITV Digital
Over a third of UK football fans will turn to the radio to follow this summer’s World Cup, according to research from the RAB, thanks to the fact that most matches will be during the working day.Because of the time difference with host countries Japan and Korea, it is thought that this year, where following… Continue reading World Cup Radio May Attract 30% Of Fans
IPC Ignite! and MTV have announced details of a “far reaching” marketing partnership encompassing joint advertising initiatives and masthead programming for brands including NME, Loaded and Muzik.The partnership, which is part of an initiative by the two companies to raise awareness of their brands among 18-24 year-olds, will see IPC’s music title NME launch a… Continue reading IPC And MTV Form Marketing Partnership
Carlton and Granada, which have confirmed that they are offering the business and assets of ITV Digital for sale with immediate effect (see Administrators Confirm ITV Digital Sale), saw shares fall yesterday. Carlton was down 0.21% to close at £2.41, while Granada slipped 1.20% to finish at £1.23˝p, a loss of 1˝p on the day… Continue reading Sharewatch
Independent outdoor media company Poster Publicity has launched a media analysis and technology firm called Media Intelligence, which it hopes will become a valuable resource for the global media and advertising industry.The company, which has already carried out projects for Metro International, OMD and Starcom Motive, will specialise in developing media technology systems, global media… Continue reading Poster Publicity Launches Media Intelligence Outfit
FT Revenue Decline Hits Pearson ProfitsIn a trading update released this morning Pearson has revealed that advertising revenue across the Financial Times group has been ‘significantly lower’ for the first four months of this year, compared to 2001.In March, Pearson warned that the ad market would remain flat in 2002 and revealed that profits at… Continue reading FT Revenue Decline Hits Pearson Profits
The Mirror’s M magazine brand is to be extended with the launch of M Celebs in the Sunday Mirror, which will mean four outings a week for the M brand.The 76-page glossy title promises to take an “irreverant” approach to the popular sport of celebrity watching and will be edited by Mel Brodie (pictured), previously… Continue reading Mirror Extends M Brand To Sundays And Celebs
