BSkyB has formed a marketing partnership with Lastminute.com that will see the travel portal promote its “key products” through the Sky Active interactive platform.The deal, which begins in the autumn, will expand Sky Active’s range of retail and travel services and will see Lastminute.com offer travel deals, theatre tickets and retail products to BSkyB’s digital… Continue reading BSkyB And Lastminute Form Interactive Partnership
Ad Revenues Lag Behind Economic UpturnZenith MediaAs predicted, Zenith Media has downgraded its advertising forecasts for 2002 as the ad recovery lags behind the economic upturn.Zenith says that advertising expenditure is still shrinking in the world’s leading economies but sees signs of an upturn in Q4 2002. A return to stronger growth is forecast in… Continue reading Ad Revenues Lag Behind Economic Upturn
Advertising in consumer magazines is viewed more positively than advertising in other media, according to Absorbing Media, the PPA’s new study of media usage and attitudes.According to study, more than one in three respondents consider magazine advertising to be both relevant and useful as a buying guide. 35% of respondents also found magazines to be… Continue reading Magazine Ads Come Out Top In Survey
Havas-owned Arnold Worldwide Partners has merged sister agencies Zinc and AMX Communications in order to strengthen its UK based interactive division.The newly merged company, called Arnold Interactive UK, will bring together Zinc’s digital marketing capabilities with AMX’s tradition of creative work to provide a more extensive service to clients.According to reports, the new agency will… Continue reading Interactive Agencies In Digital Merger
City News From MediaTel Insight- Reuters, WPP and CordiantReuters Reuters has this morning released Q1 trading figures which are broadly in line with expectations, showing a 6% decline in revenues to £912 million.The company said that it expects the first half to yield a 2-3% decline in subscription revenues and is more cautious than anticipated… Continue reading City News From MediaTel Insight- Reuters, WPP and Cordiant
Former Loaded editor James Brown has unveiled his long anticipated men’s magazine, Jack, which goes on sale this week promising an “orgy of war, animals, fashion, genius and cool.”The A5 format magazine, which launches on Thursday priced at £2.50, is intended to provide an alternative to the existing lad’s mag titles, which Brown has described… Continue reading James Brown Unveils Jack
The Sunday Telegraph Magazine is to become the latest title to follow the trend for redesigns among national newspapers. It will relaunch on 19 May in a new, all-glossy format with a separate, pocket-sized TV and radio guide.The size of the new design magazine will be slightly smaller than the current one, at 310x240mm, and… Continue reading Sunday Telegraph Magazine To Have May Relaunch
Analysis of the media market reveals that the best week on week performances came form Highbury House Communications and RTL. The former saw shares rise 23.58% to close at 32žp and the latter improved 12.88 to finish at £27.66, an increase of £3.16 on the week before.Rupert Murdoch’s BSkyB, which is reported to have put… Continue reading Sharewatch
Chrysalis Radio Sales has promoted Dan Durling to the position of agency group head with responsibility for managing accounts across Heart, Galaxy and Real Radio.Durling takes up the position with immediate effect and will manage a team of seven, reporting to London sales director Gerard Bridges. His main responsibility will be to oversee agency sales… Continue reading Chrysalis Radio Appoints New Agency Group Head
BBC Worldwide is to promote the Radio Times with a six-figure advertising campaign including TV and radio sponsorship.The marketing push, which is aimed at lapsed and occasional readers, will see the Radio Times sponsor ITV1’s coverage of the BAFTA Television Awards to be shown tonight. Other activity includes national and regional press ads and sponsorship… Continue reading Radio Times Gets Marketing Boost
