ITV Digital Will Be Sold As ‘Going Concern’Following weeks of speculation by the media and consternation on the part of the Football League, administrators announced yesterday that ITV Digital is to be sold off as a going concern.In a statement released yesterday evening, Deloitte & Touche announced that “it has not been possible to restructure… Continue reading ITV Digital Will Be Sold As ‘Going Concern’
The number of text messages sent in the UK during March was up by 100 million on February, at 1.3 billion, according to the latest figures from the Mobile Data Association (MDA). This total is more than three times what it was during March 2000, illustrating the medium’s rapid growth in popularity.The highest ever number… Continue reading Text Messaging Blooms During Easter Season
Culture Secretary Tessa Jowell has issued a statement regarding the decision by ITV Digital administrators Deloitte & Touche to sell the company (see ITV Digital Will Be Sold As ‘Going Concern’). She describes the failure to find a deal acceptable to both the Football League and ITV Digital as “a great shame” but insists that,… Continue reading MPs React To ITV Digital Decision
Most newspaper internet operations around the world expect to be charging visitors within the next five years, according to research carried out for the World Association of Newspapers (WAN). However, the study also found that those sites which already charge are not necessarily more profitable than those which rely solely on advertising revenue, nor do… Continue reading Web Newspapers To Charge Within Five Years
Analysis of the media market reveals that the best week on week performances came form Highbury House Communications and RTL. The former saw shares rise 23.58% to close at 32žp and the latter improved 12.88 to finish at £27.66, an increase of £3.16 on the week before.Rupert Murdoch’s BSkyB, which is reported to have put… Continue reading Sharewatch
Chrysalis Radio Sales has promoted Dan Durling to the position of agency group head with responsibility for managing accounts across Heart, Galaxy and Real Radio.Durling takes up the position with immediate effect and will manage a team of seven, reporting to London sales director Gerard Bridges. His main responsibility will be to oversee agency sales… Continue reading Chrysalis Radio Appoints New Agency Group Head
BBC Worldwide is to promote the Radio Times with a six-figure advertising campaign including TV and radio sponsorship.The marketing push, which is aimed at lapsed and occasional readers, will see the Radio Times sponsor ITV1’s coverage of the BAFTA Television Awards to be shown tonight. Other activity includes national and regional press ads and sponsorship… Continue reading Radio Times Gets Marketing Boost
Advertising in consumer magazines is viewed more positively than advertising in other media, according to Absorbing Media, the PPA’s new study of media usage and attitudes.According to study, more than one in three respondents consider magazine advertising to be both relevant and useful as a buying guide. 35% of respondents also found magazines to be… Continue reading Magazine Ads Come Out Top In Survey
Havas-owned Arnold Worldwide Partners has merged sister agencies Zinc and AMX Communications in order to strengthen its UK based interactive division.The newly merged company, called Arnold Interactive UK, will bring together Zinc’s digital marketing capabilities with AMX’s tradition of creative work to provide a more extensive service to clients.According to reports, the new agency will… Continue reading Interactive Agencies In Digital Merger
City News From MediaTel Insight- Reuters, WPP and CordiantReuters Reuters has this morning released Q1 trading figures which are broadly in line with expectations, showing a 6% decline in revenues to £912 million.The company said that it expects the first half to yield a 2-3% decline in subscription revenues and is more cautious than anticipated… Continue reading City News From MediaTel Insight- Reuters, WPP and Cordiant
