Media measurement group ACNielsen MMS has announced that its name is to change to Nielsen Media Research with immediate effect. The move follows the consolidation of the ACNielsen Media International and Nielsen Media Research brands.The reunification of the two Nielsen companies is being done with the aim of creating a single worldwide media measurement brand,… Continue reading Nielsen Merges Research Brands
As the industry prepares for tomorrow’s publication of the Q1 2002 RAJAR figures, radio owners Capital and Emap have announced new appointments within their strategic planning and programming departments respectively.Jane Bardsley, currently direct marketing manager at EMI/Virgin records, will join Capital on 20 May as brand strategy manager. The appointment was made by Juliet Browse,… Continue reading Commercial Radio Outfits Announce Appointments
The corporate new business team within IPC’s Central Sales operation, restructured late last year (see IPC Restructures Central Sales Division), has secured a £1m advertising campaign to promote the relaunch of Kraft Dressings as “Kraft Get Dressed”. The campaign will run throughout the summer across titles from IPC’s women’s monthly and weekly portfolios.The campaign will… Continue reading IPC Bags £1m Kraft Relaunch Campaign
Just in case the populace has not seen enough of David Beckham, between press coverage of the infamous metatarsal and the slew of World Cup related advertising featuring the England captain, in the month leading up to the tournament in Japan and Korea 300 Taxi Media cabs will be carrying pictures of him.600 superside ads… Continue reading David Beckham Takes To Cabs
Carlton and Granada, which last week confirmed the closure of ITV Digital (see Door Set To Close On ITV Digital Services) and witnessed the resignation of ITV chief executive Stuart Prebble (see Prebble Steps Down From ITV), saw shares rise in week on week analysis. Carlton was up 1.45% to close at £2.44˝ and Granada… Continue reading Sharewatch
The draft legislation of the forthcoming Communications Bill has today been jointly published by Trade and Industry Secretary, Patricia Hewitt and Culture Secretary, Tessa Jowell. Proposed changes to the rules would allow the long-anticipated consolidation of ITV and would also pave the way for large newspaper companies, such as Rupert Murdoch’s News Corporation, to buy… Continue reading Draft Communications Bill Relaxes Cross Media Rules
Posterscope has launched a new ambient division called Hyperspace to focus on non-traditional out-of-home media.As well as carrying out research into how to plan and buy mainstream ambient campaigns, the division will concentrate on providing bespoke client solutions for new and developing outdoor opportunities.The division will be headed by Posterscope’s board account director Glen Wilson,… Continue reading Posterscope Goes Into Hyperspace
Viewing figures for the BBC’s coverage of the FA Cup final have reportedly hit a record low with just 6.3 million people tuning in to watch Arsenal play Chelsea on Saturday.The match, which was shown as part of a five and a half hour programme on BBC1, drew an average of 6.3m viewers, around half… Continue reading BBC Shoots Wide With FA Cup Final Coverage
JCDecaux Airport has revealed the results of research which used a pseudo brand to prove the effectiveness of airport advertising.The research, which aimed to establish the isolated effect of advertising in airports alone, used a fictitious brand called “Bleu”. The brand was launched with the strapline “banking will never be the same again” across all… Continue reading Bogus Brand Proves Airport Ad Cut Through
The Advertising Association (AA) has welcomed the publication of this week’s draft Communications Bill as a “complex and wide-ranging” piece of legislation but has taken issue with the proposals on advertising content regulation.The Government is urging the advertising and broadcasting industry to come up with concrete proposals for a more co-regulatory regime for monitoring advertising… Continue reading AA Takes Issue With Communications Bill Proposals
