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Digital marketing group Messagizer has been awarded the contract to sell advertising across teen-girl website Mykindaplace.com’s email and wireless platforms.Messagizer, the UK subsidiary of the Buongiornio group, will provide the hosting platform for Mykindaplace.com’s 300,000 standalone email subscribers and its 125,000 GSM subscribers. The digital marketing group will also be responsible for generating revenue and… Continue reading Messagizer Awarded Mykindaplace.com Sales Contract

Rivals Digital Media has signed a five figure World Cup sponsorship deal with Bacardi, which will see the creation of a microsite featuring the Bacardi Breezer Tom Cat character.The microsite is set to launch towards the end of May and will sit across the Rivals and 365 networks. The site will be updated daily during… Continue reading Bacardi Signs World Cup Sponsorship Deal With Rivals

Fast food chain McDonalds has successfully defended itself against a flurry of complaints to the ASA about advertising for its 99p “McChoice Menu”. A total of 153 objections were recieved regarding ads that claimed that there were 40,312 possible combinations available. Complainants did not believe that this number was realistic.The advertisers said that since there… Continue reading Complaints Add Up Against McDonalds Ad Total

Renewed merger speculation regarding Carlton and Granada boosted the share price of both companies yesterday in a day of reasonable confidence for the media confidence. Carlton ended up 2p at £2.43, while Granada rose 4˝p to £1.28.A good performance was also seen at SMG, which rose 6p to £1.52˝, despite having reported a fall in… Continue reading Sharewatch

Channel 4 has revealed the extent to which it was bitten by the advertising downturn last year, as its Annual Report and Financial Statement for 2001 reveals a year on year group loss after tax of £20.6m. The loss came despite the fact that group turnover increased by 2% to £731m.The statement points out that… Continue reading Channel 4 Reveals Ad Downturn Damage

Telewest Broadband is continuing its battle with BT for broadband dominance, by offering a three month broadband “tester” for less that the average cost per month of dial-up internet.Launching tomorrow, the offer is aimed at homes with BT, AOL, Freeserve and other dial-up services, who pay an average of around £14 or £15 per month.… Continue reading Telewest Cuts Entry Price For Broadband

Figures released by the NRS for national newspaper circulation in the period October 2001 to March 2002 shows that the market as a whole saw a small year on year increase in readership of 0.2% or just over 125,000 readers.The best performance in terms of readership growth was seen at the Independent, which, ahead of… Continue reading NRS National Newspaper Round-Up – March 2002

It is being reported that all the ITV Digital pay TV services will cease at midnight tonight, after administrators Deloitte & Touche told operators BSkyB, MTV and UKTV that it could no longer afford payments for the services unless a buyer was found.A statement is expected later today from Deloitte & Touche, but it is… Continue reading Door Set To Close On ITV Digital Services

The latest information to be released from the PPA’s Absorbing Media reasearch shows that more than twice as many people find magazines more enjoyable than websites.The study found that 52% of respondents who used both magazines and websites found reading a magazine a more enjoyable experience than accessing a website. 24% said the opposite. The… Continue reading Print Mags Holding Up To Internet Threat

Local Revenues Help Buoy Wireless Group FiguresThe Wireless Group has this morning posted pre-tax loss for the year ended 31 December 2001 down by 70.5% to £10.1 million, adding that its bank debt has now been paid off. Operating loss at the group fell by 31.4% to £10.5 million on turnover up 5.6% at £31.1… Continue reading Local Revenues Help Buoy Wireless Group Figures