Viewing figures for the BBC’s coverage of the FA Cup final have reportedly hit a record low with just 6.3 million people tuning in to watch Arsenal play Chelsea on Saturday.The match, which was shown as part of a five and a half hour programme on BBC1, drew an average of 6.3m viewers, around half… Continue reading BBC Shoots Wide With FA Cup Final Coverage
JCDecaux Airport has revealed the results of research which used a pseudo brand to prove the effectiveness of airport advertising.The research, which aimed to establish the isolated effect of advertising in airports alone, used a fictitious brand called “Bleu”. The brand was launched with the strapline “banking will never be the same again” across all… Continue reading Bogus Brand Proves Airport Ad Cut Through
The Advertising Association (AA) has welcomed the publication of this week’s draft Communications Bill as a “complex and wide-ranging” piece of legislation but has taken issue with the proposals on advertising content regulation.The Government is urging the advertising and broadcasting industry to come up with concrete proposals for a more co-regulatory regime for monitoring advertising… Continue reading AA Takes Issue With Communications Bill Proposals
The producer of Channel 4’s new breakfast show RI:SE has left the programme after just four days on air following disagreements with the production company.A spokesman for the programme today confirmed Killick’s departure saying: “It has been obvious for some time that Mark’s interests were at odds with the rest of the production team.”Killick was… Continue reading Producer Quits RI:SE After Four Days On Air
Websites for the Radio Advertising Bureau and MediaTel are the most popular and highly regarded of all media websites, according to a poll conducted by media intelligence and technology company Media-i (see Poster Publicity Launches Media Intelligence Outfit).The survey, which asked UK media planners and buyers to list their top media sites, placed the RAB’s… Continue reading RAB And MediaTel Top Industry Web Poll
Health and fitness media operator QJ Media has secured the contract to install poster sites in Fitness Exchange health clubs across the UK.The deal will see QJ Media install three six-sheet poster sites in each of the health chain’s 14 clubs in London, Oxford, Manchester and Norwich.Commenting on the deal, QJ Media’s managing director, Niall… Continue reading QJ Media Shapes Up With Fitness Exchange
JCDecaux Airport has launched incentivised airport poster packages in an effort to capitalise on the increase in the number of holidaymakers passing through airports in July and August.The company predicts that up to 30 million passengers will travel through JCDecaux affiliated airports this summer and the poster packs are aimed at encouraging new advertisers into… Continue reading JCDecaux Airport Unveils Summer Packages
Video highlights of the World Cup 2002 are to be streamed over the internet for the first time this summer following an agreement between Yahoo!, FIFA and KirchSport AG, which holds the broadcast rights to the tournament.The three-way collaboration means that from 31 May football fans around the world will have limited access to official… Continue reading World Cup Highlights To Be Streamed Over Internet
The fallout from the the closure of ITV Digital continued yesterday, with BSkyB seeing stock fall 1.03% to finish at £7.65, after Merrill Lynch said that the closure could hit profits.Granada fared slightly better yesterday, improving 2.18% to close at £1.29 amid speculation that the resignation of Stuart Prebble, chief executive of ITV (see Prebble… Continue reading Sharewatch
Emap’s monthly glossy New Woman is increasing its fashion content to attract more advertising from high-end retail brands.From June the magazine will include an extra eight pages of fashion per issue and will focus on premium and international designer labels. The title will include the work of more top photographers and will feature a new… Continue reading New Woman Ups Fashion Content
