Virgin Radio has signed a six-figure advertising deal with Fujifilm, designed to raise awareness of the brand in the run up to this summer’s World Cup.The interactive cross-media advertising campaign, which includes on air and online activity, will run over a three week period from 11 May targeting both men and women who need to… Continue reading Virgin Signs Six Figure Ad Deal With Fujifilm
Kelvin MacKenzie is once again to attack RAJAR’s diary system of audience measurement with the launch of what is claimed to be the first parallel study in the UK, comparing a diary method of recording radio listening with an electronic wrist watch device.Wireless Group chief executive MacKenzie, in his signature inflammatory style, has stated: “This… Continue reading MacKenzie Launches More Electronic Measurement Tests
Holiday company Club 18-30, whose reputation for causing controversy with its advertising was established as far back as 1996 (see Wonderbra Tops Ad Poll), has had a complaint against its latest press campaign rejected by the ASA.The ads in question appeared in Boys Toys magazine. All showed photographic tableux of holiday scenes: A beach beside… Continue reading Club 18-30 Gets Break Courtesy Of ASA
The best performance in yesterday’s media market came from Telewest, which has announced plans to launch a large-scale consumer trial of its 1Mb residential internet service in Scotland (see Telewest 1Mb Trial To Challenge BT In Broadband). Shares in the company rose 15% yesterday to close at 11˝p, an increase of 1˝p on the day… Continue reading Sharewatch
BT has launched a “no frills” broadband product designed to stimulate the uptake of high speed internet services in the UK.The BT Broadband will offer direct high-speed web access, with none of the extras such as email, news and web space traditionally offered by other internet service providers. It will launch this autumn and will… Continue reading BT To Drive Broadband Uptake With No Frills Product
Bruce Haines, president of the IPA, has reiterated the organisation’s feelings that the upcoming broadcast legislation must protect the the competitiveness of the media market place, regulate the BBC against a more defined public service remit and safeguard and promote quality programming to attract audiences.Haines’ comments were made in the foreword to the IPA 2001… Continue reading Ad Industry Is Small But Important, Says IPA
More than 11 million adults have seen a taxi ad within the last week, according to recent TGI research, and Lloyd Kesner, sales director of Taxi Media, is convinced that taxi advertising is becoming an efficient and cost effective way of targeting mass-market audiences.Traditionally, taxi advertising has been relatively expensive and time consuming way of… Continue reading Feature: Taxi Advertising On The Move
The stakes in high speed internet access have been raised with the news that Telewest Broadband has launched a large-scale consumer trial of its 1Mb residential internet service in Scotland. Telewest claims that the new blueyonder service will outperform the residential ADSL internet service offered by BT.1,500 blueyonder customers in Scotland who register their interest… Continue reading Telewest 1Mb Trial To Challenge BT In Broadband
ISBA has expressed the concern of advertisers that the sale of ITV Digital could result in consolidated control of the digital terrestrial and digital satellite platforms. The organisation claims that viewers and advertisers could be subject to a range of “gate-keeping” issues if this situation were to occur.The group lays responsibility for the maintenance or… Continue reading ISBA Expresses ITV Digital Competition Concerns
Chrysalis-owned Rivals Digital Media and Carlsberg are launching an SMS information service to keep football fans informed of developments in this summer’s World Cup.The service, which is aimed at 18-34 year-old sports enthusiasts, launches in May and is intended to promote Carlsberg’s status as the official beer to the England team. Consumers can sign up… Continue reading Rivals Teams Up With Carlsberg For World Cup
