BT has launched a “no frills” broadband product designed to stimulate the uptake of high speed internet services in the UK.The BT Broadband will offer direct high-speed web access, with none of the extras such as email, news and web space traditionally offered by other internet service providers. It will launch this autumn and will… Continue reading BT To Drive Broadband Uptake With No Frills Product
Bruce Haines, president of the IPA, has reiterated the organisation’s feelings that the upcoming broadcast legislation must protect the the competitiveness of the media market place, regulate the BBC against a more defined public service remit and safeguard and promote quality programming to attract audiences.Haines’ comments were made in the foreword to the IPA 2001… Continue reading Ad Industry Is Small But Important, Says IPA
More than 11 million adults have seen a taxi ad within the last week, according to recent TGI research, and Lloyd Kesner, sales director of Taxi Media, is convinced that taxi advertising is becoming an efficient and cost effective way of targeting mass-market audiences.Traditionally, taxi advertising has been relatively expensive and time consuming way of… Continue reading Feature: Taxi Advertising On The Move
The stakes in high speed internet access have been raised with the news that Telewest Broadband has launched a large-scale consumer trial of its 1Mb residential internet service in Scotland. Telewest claims that the new blueyonder service will outperform the residential ADSL internet service offered by BT.1,500 blueyonder customers in Scotland who register their interest… Continue reading Telewest 1Mb Trial To Challenge BT In Broadband
ISBA has expressed the concern of advertisers that the sale of ITV Digital could result in consolidated control of the digital terrestrial and digital satellite platforms. The organisation claims that viewers and advertisers could be subject to a range of “gate-keeping” issues if this situation were to occur.The group lays responsibility for the maintenance or… Continue reading ISBA Expresses ITV Digital Competition Concerns
Chrysalis-owned Rivals Digital Media and Carlsberg are launching an SMS information service to keep football fans informed of developments in this summer’s World Cup.The service, which is aimed at 18-34 year-old sports enthusiasts, launches in May and is intended to promote Carlsberg’s status as the official beer to the England team. Consumers can sign up… Continue reading Rivals Teams Up With Carlsberg For World Cup
It is feared that continued delays to the launch of Viacom Outdoor’s XTP cross-track projection system could cost the outdoor industry £10m in revenue this year.The XTP system, which projects digital images onto special screens in London Underground tunnels, was supposed to have launched at the beginning of April after four years of development, but… Continue reading XTP Delay Could Cost Outdoor Industry £10m
Andy Richmond, head of client research and an associate director of Mediacom is leaving the agency at the end of this month.Richmond, who sits on a number of media forums, and is chairman of the IPA PRAG committee is said to have no immediate plans (other than to go horse racing more regularly).Subscribers can access… Continue reading Richmond To Leave Mediacom
Analysis of TV revenue estimates for March reveals mixed fortunes for the UK’s terrestrial TV channels. Year on year, a decline of 4.8% was experienced overall, with ITV1 and Channel 4 seeing revenue fall. Channel 5 and GMTV fared better than their larger competitors, seeing revenue increase year on year. The news was better still… Continue reading TV Market Round-Up – March 2002
Holiday company Club 18-30, whose reputation for causing controversy with its advertising was established as far back as 1996 (see Wonderbra Tops Ad Poll), has had a complaint against its latest press campaign rejected by the ASA.The ads in question appeared in Boys Toys magazine. All showed photographic tableux of holiday scenes: A beach beside… Continue reading Club 18-30 Gets Break Courtesy Of ASA
