It is feared that continued delays to the launch of Viacom Outdoor’s XTP cross-track projection system could cost the outdoor industry £10m in revenue this year.The XTP system, which projects digital images onto special screens in London Underground tunnels, was supposed to have launched at the beginning of April after four years of development, but… Continue reading XTP Delay Could Cost Outdoor Industry £10m
Andy Richmond, head of client research and an associate director of Mediacom is leaving the agency at the end of this month.Richmond, who sits on a number of media forums, and is chairman of the IPA PRAG committee is said to have no immediate plans (other than to go horse racing more regularly).Subscribers can access… Continue reading Richmond To Leave Mediacom
Analysis of TV revenue estimates for March reveals mixed fortunes for the UK’s terrestrial TV channels. Year on year, a decline of 4.8% was experienced overall, with ITV1 and Channel 4 seeing revenue fall. Channel 5 and GMTV fared better than their larger competitors, seeing revenue increase year on year. The news was better still… Continue reading TV Market Round-Up – March 2002
ITV has secured foreign exchange company Travelex as the £3m sponsor of its World Cup coverage a month before the event is due to begin.The fully integrated deal will see Travelex become the exclusive broadcast and online sponsor of ITV’s full coverage and highlights of this summer’s tournament. The package also includes sponsorship of ITV’s… Continue reading ITV Secures £3m World Cup Sponsor
A year after launching the UK edition of In Style magazine (see First Issue Review: InStyle), publishers IPC SouthBank (see InStyle Moves To IPC Southbank) have appointed a new advertising agency, Walsh Trott Chick Smith, and moved launch editor Dee Nolan to an editor-at-large position in New York.WTCS was appointed this week, after pitching alongside… Continue reading Promotions And Appointments After One Year In Style
Following yesterday’s announcementt that ITV Digital is to be put up for sale on a debt-free basis (see ITV Digital To Be Sold), Carlton saw shares rise 1.12% to close at £2.45˝, an increase of 2žp on the day before. The pay-TV platform’s other joint owner Granada fared less well, with stock slipping 1.89% yesterday… Continue reading Sharewatch
James Brown could be held responsible, for better or worse, for the creation of the “Lads Mag Phenomenon” as launch editor of Loaded. With that phenomenon seen by most as well and truly over, Brown’s I Feel Good Publishing is preparing to launch the magazine that the new, touchy-feely, “I love my baby and animals”… Continue reading NewsLine Column: Jack, Not For Lads?
ITV Digital To Be SoldIt was announced yesterday that ITV Digital is to be put up for sale on a debt-free basis, after the troubled venture was put into administration last month.More details from MediaTel Insight to follow…Subscribers to MediaTel Insight can access these reports in full, along with more national and international media analysis,… Continue reading ITV Digital To Be Sold
BSkyB has formed a marketing partnership with Lastminute.com that will see the travel portal promote its “key products” through the Sky Active interactive platform.The deal, which begins in the autumn, will expand Sky Active’s range of retail and travel services and will see Lastminute.com offer travel deals, theatre tickets and retail products to BSkyB’s digital… Continue reading BSkyB And Lastminute Form Interactive Partnership
Ad Revenues Lag Behind Economic UpturnZenith MediaAs predicted, Zenith Media has downgraded its advertising forecasts for 2002 as the ad recovery lags behind the economic upturn.Zenith says that advertising expenditure is still shrinking in the world’s leading economies but sees signs of an upturn in Q4 2002. A return to stronger growth is forecast in… Continue reading Ad Revenues Lag Behind Economic Upturn
