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Digital marketing group Messagizer has been awarded the contract to sell advertising across teen-girl website Mykindaplace.com’s email and wireless platforms.Messagizer, the UK subsidiary of the Buongiornio group, will provide the hosting platform for Mykindaplace.com’s 300,000 standalone email subscribers and its 125,000 GSM subscribers. The digital marketing group will also be responsible for generating revenue and… Continue reading Messagizer Awarded Mykindaplace.com Sales Contract

Rivals Digital Media has signed a five figure World Cup sponsorship deal with Bacardi, which will see the creation of a microsite featuring the Bacardi Breezer Tom Cat character.The microsite is set to launch towards the end of May and will sit across the Rivals and 365 networks. The site will be updated daily during… Continue reading Bacardi Signs World Cup Sponsorship Deal With Rivals

Fast food chain McDonalds has successfully defended itself against a flurry of complaints to the ASA about advertising for its 99p “McChoice Menu”. A total of 153 objections were received regarding ads that claimed that there were 40,312 possible combinations available. Complainants did not believe that this number was realistic.The advertisers said that since there… Continue reading Complaints Add Up Against McDonalds Ad Total

Carlton and Granada saw shares rise yesterday after “insufficient interest from prospective purchasers” led to administrators confirming the closure of ITV Digital (see NewsLine). Carlton was up 1.85% to close at £2.47˝p, while Granada improved 0.59% to finish at £1.28˝p, an increase of žp on the day before.Telewest, which has announced plans to launch a… Continue reading Sharewatch

Tabloid newspapers have long been a vital part of the media landscape, with the sensational headlines and red mastheads almost as much of an institution as the Great British cuppa. However, the increasing popularity of 24-hour TV news channels and the internet is causing a shift in media consumption and love them or loath them,… Continue reading Feature: Tabloids, Red Or Dead?

Classic FM has signed two separate six-figure sponsorship deals with Kimberly-Clark and Prudential.The first will see Kimberly-Clark’s Kleenex brand sponsor Classic FM’s Pollen Report, which is broadcast five days a week during the Henry Kelly Breakfast Show. On-air activity will be supported by an online element consisting of a Kleenex microsite, which will be accessible… Continue reading Classic FM Signs Six-Figure Sponsorship Deals

BT Openworld is to sponsor the first issue of the Guardian‘s revamped small business supplement for an undisclosed sum.The newspaper is relaunching and increasing the frequency of the tabloid section, which from tomorrow will be called Business Solutions. The new look magazine carries the strapline “Smart Business for SMEs” (small to medium businesses) and will… Continue reading BT Openworld To Sponsor Revamped Guardian Supplement

Figures released by the NRS for national newspaper circulation in the period October 2001 to March 2002 shows that the market as a whole saw a small year on year increase in readership.The best performance in terms of readership growth was seen at the Guardian. Fellow broadsheet the Observer also put in a good performance… Continue reading NRS National Newspaper Round-Up – March 2002

Figures released by the NRS for national newspaper circulation in the period October 2001 to March 2002 shows that the market as a whole saw a small year on year increase in readership of 0.2% or just over 125,000 readers.The best performance in terms of readership growth was seen at the Guardian, which saw an… Continue reading NRS National Newspaper Round-Up – March 2002

UK Home Net Access Hits 39%, But Growth Levels OffInternet access in the UK reached 39% of households in Q4 2001, according to the latest data from the Office of National Statistics (ONS) released this morning. This is equivalent to 9.8 million households, or 25.6 million adults, says the ONS.The data show that the gap… Continue reading UK Home Net Access Hits 39%, But Growth Levels Off