The IAB has today published “The Marketer’s Guide To Digital Jargon” defining some of the most “impenetrable” terms used within the online media and advertising industry.The Jargon Buster, which can be downloaded from the IAB website, includes definitions of over 500 media, telecommunications advertising and IT phrases and is designed to make the internet more… Continue reading IAB Publishes Web Jargon Busting Guide
Ulster Television has this morning announced an agreement with ITV Digital allowing the broadcast of ITV2 in Northern Ireland.UTV2, UTV’s digital TV offering, has now been closed to allow ITV2 to begin broadcasting on the digital multiplex. It is anticipated that the closure of UTV2 will save UTV approximately £350,000 a year, ITV2 will begin… Continue reading Ulster TV Cedes To ITV Digital
The Digital Radio Group (DRG) has today launched its DAB digital radio services for London, bringing eleven new digital stations to a potential 8.5 million listeners in the capital.The new services are designed to cater for “disenfranchised” groups of listeners and include: AbracaDABra; a station for families with young and pre-school children, Purple Radio; a… Continue reading DRG Rolls Out Services In London
Virgin Radio breakfast show presenter Steve Penk is believed to have quit the station just seven months into his three-year contract.Penk, who took over the breakfast show last June following the controversial departure of Chris Evans (see Virgin Terminates Evans’ Contract), is thought to have walked out after disagreements over the format of the show.A… Continue reading Penk Set To Depart Virgin Breakfast Show
Jupiter MMXI has published its first report charting UK internet usage both at home and at work and has revealed that over 18 million people accessed the internet from these locations during December 2001.Jupiter MMXI’s international research director, Jonathan Jephcott, said: “The release of the combined work and home data provides the media industry with… Continue reading Jupiter MMXI Unveils Combined Internet Data
Taxi Media has secured a deal with UBS Warburg to promote the Andy Warhol exhibition at the Tate Modern in London.The deal, which will run from 4 February to 4 March, is the company’s first month-long fully liveried campaign and will feature 16 red liveried taxis carrying Andy Warhol’s signature as well as details of… Continue reading Taxi Media Moves Into Modern Art
Daily Mail was one of only six companies saw shares rise in yesterday’s gloomy media market. Stock was up 3.09% to close at £6.50˝, an increase of 19˝p on the previous day.At the other end of the scale the worst media performance of the day came from SMG, which saw shares slip 11.88% to finish… Continue reading Sharewatch
Capital Radio Advertising (CRA) has appointed Alison Finch to head up its network sales team.In her new role Finch, formerly head of interactive sales at CRA, will be responsible for co-ordinating Capital Radio Group’s national properties. Reporting to sales director Chris Bennett she will oversee sales across the group’s Newslink and Pepsi Chart products.Last week… Continue reading Capital Appoints New Head Of Network Sales
UK consumers purchase over £23 billion worth of goods through direct mail each year, according to research carried out on behalf of the Direct Mail Information Service (DMIS).Managing director of the DMIS, Jo Howard-Brown, said: “The figures show why direct mail is the most dynamic medium in the overall marketing mix and why British companies… Continue reading Direct Mail Generates £23 Billion In Sales
ISBA has called on the Government to reject the BBC’s reworked proposal for BBC3 claiming that the channel, aimed at 16-35 year-olds, would be too similar to Channel 4’s E4.In a submission to the Department of Culture Media and Sport, ISBA said that the existence of BBC3 would be “fundamentally against the interests of UK… Continue reading ISBA Moves To Block BBC3
