The Radio Advertising Bureau (RAB) has published a guide to give advertisers and agencies a greater understanding of radio advertising.The Best Radio Planning Ideas will be distributed free to agencies and advertisers this week. It offers advice on six subject areas: Radio creativity, the use of radio with other media, radio planning, radio listening behaviour,… Continue reading RAB Publishes Radio Ad Guide
The Independent is closing its Business Review section in what is believed to be an attempt to cut costs in the face of the current advertising downturn.A spokesperson for the Independent today confirmed that the weekly business pullout was to close, but could not comment on speculation that tomorrow’s edition would be the last. No… Continue reading Independent Closes Business Review
IPC is launching a major research project designed to measure consumer perceptions of its flagship brands.The IPC Brand Equity Monitor has been commissioned through NOP Media to provide ongoing research into the way consumers view magazines published by IPC and its competitors. The research will be used to develop marketing strategies across IPC’s portfolio of… Continue reading IPC Launches Major Research Project
Week on week analysis reveals that ITV partners Carlton and Granada were the best performers in last week’s media market.Carlton saw shares rise 21.13% to finish at £1.60˝, an increase of 28p on the previous week, while Granada saw stock climb 22.58% to close at £1.14, up 21p on the week before.At the other end… Continue reading Sharewatch
Dutch based media and information group VNU issued a warning on Friday that full year earnings will fall significantly below expectations.Full year earnings before goodwill amortization and extraordinary items are expected to decline by 0% to 5% when compared to 2000. VNU has significant business interests in the US, where the economic downturn hit first… Continue reading VNU Warns On Profits
The ITC has rejected complaints about an episode of Channel 4’s spoof documentary series Brass Eye after viewers objected to a sketch that dealt with child abuse.The programme, a repeat of a show first broadcast in 1997, featured a sketch in which Brass Eye creator Chris Morris, interviewed a young girl about child abuse. Six… Continue reading ITC Rejects Brass Eye Complaints
Nearly 12 million people tuned in to the BBC’s coverage of England’s World Cup qualifier against Greece in what was the largest Saturday afternoon audience for any TV channel in four years.At its peak the match, which saw England qualify for the 2002 World Cup finals in Korea and Japan, attracted 11.8 million viewers and… Continue reading BBC Scores 12 Million With England Game
Internet service provider Freeserve is bucking the current downturn affecting the new media sector with the launch of a multi-million pound advertising campaign to raise the profile of its on-line and off-line brand.The campaign, which was unveiled yesterday, includes TV, press, radio and online advertising as well as a direct marketing push and in-store promotions.… Continue reading Freeserve Launches Ad Campaign
Chrysalis Radio has scrapped the charges for “wealth warnings” on financial ads in an attempt to attract more financial advertisers to the sector.Heart and Galaxy will no longer charge advertisers for the 10-second legal message which, according to current legislation, has to be broadcast on the end of financial adverts.The radio industry is at a… Continue reading Chrysalis Scrap Wealth Warning Charges
ITV is rumoured to be scrapping its heart-shaped emblem and “TV from the heart” theme and is expected to introduce a new logo early next year.ITV’s new marketing director Jim Hytner is thought to be behind the move, which will be his first at ITV since he joined from Channel 5 last July (see Hytner… Continue reading ITV To Scrap Heart-Shaped Emblem?
