Daily Mail & General Trust was among the top movers on the FTSE 350 yesterday, adding 63˝p or well over 11% to its closing price on Monday. NRS readership figures for August show that its flagship newspaper, the Daily Mail continues to add readers, although its Sunday sister, the Mail on Sunday slipped in reader… Continue reading Sharewatch
Tamara Ingram, the high-profile head of Saatchi & Saatchi’s London office has unexpectedly quit to take up a new role at rival agency McCann Erickson.Ingram announced her resignation yesterday afternoon and is due become chairman and chief executive of McCann Erickson London on 1 January.Saatchi & Saatchi: 020 7636 5060 www.saatchi.comSubscribers can access ten years… Continue reading Ingram Quits Saatchi & Saatchi
The Incorporated Society of British Advertisers (ISBA) has called on ITV to protect its programming budget as ITV’s shareholders face increasing pressure caused by the advertising downturn and the rising costs of ITVDigital.ISBA’s director of media and advertising, Bob Wootton, urged ITV not to cut to its £747m programming budget despite the pressures that ITV… Continue reading ISBA Urges ITV To Protect Programming
Casino-on-net.com jumped from fifth place in July to become the top online advertiser for men during August. The gambling site achieved exposure among 3,518,000 male at home internet users throughout the month and commanded 41.5% reach of total UK internet universe. Amazon.co.uk fell two places to occupy fourth position with visits from 3,276,000 male users… Continue reading New Media Round-Up
Consumers in the US and Europe believe that advertising has increased significantly in during the last five years, and almost half try to avoid TV advertising. The latest CIA Sensor survey results represent the consumers’ evaluation of the amount of advertising, rather than an objective measure, but nevertheless demonstrates the danger of advertising being perceived… Continue reading CIA Discovers High TV Ad Avoidance
Magazine titles published by Condé Nast have been found to be the most influential to AB consumers, according to the latest round of VIPer research (see VIPer Research To Offer Advertisers Insight Into Rich And Influential). The news is likely to please the publishing house, which is one of the six members of the research… Continue reading Condé Nast Wins With VIPers
Jazz FM moved into the black for the first time yesterday, when it reported full-year profits of £134,000, up from last year’s loss of £489,000. However, the group warned that due to the recent attacks on the US and prevailing uncertain market conditions, the outlook for the coming year is very difficult to forecast.Turnover at… Continue reading Jazz In Profit For First Time
Two new names have just arrived on the teen ‘zine scene, but anyone with fond memories of Jackie and My Guy should forget about photo stories. The younger sisters of successful glossies, Elle Girl and CosmoGirl are streetwise,celebrity-savvy bibles of consumer culture.The new kids enter a sector that is looking less than full of youthful… Continue reading Feature: Pleasing The Teens
The Independent Television Commission (ITC) has published a second consultation paper on cross-promotion to clarify the points raised by its initial paper on the issue, published in May (see ITC Publishes Consultation Paper On Cross-Promotion).The aim of the initial paper was to seek comments on all aspects of a possible new cross-promotion policy, which hopes… Continue reading ITC Publishes Second Cross-Promotion Paper
IPC Ignite!’s marketing director, Vijay Solanki, is to leave the company after just one year in the job. Mike Soutar, IPC Ignite! managing director has acknowledged Solanki’s “important contribution” to the division’s first year, but added “Our marketing requirements and objectives have now changed as the market in which we operate has evolved”. However, Soutar… Continue reading IPC Ignite! Marketing Chief Quits
