Channel 4 is attempting to attract older viewers by launching an SMS marketing campaign to promote its factual programmes.From today text message alerts will be sent reminding viewers to watch a series of documentary programmes showing on Channel 4 throughout the autumn. Viewers will be invited to sign up to the service by replying to… Continue reading Channel 4 Launches SMS Campaign
Another interest rate cut from the Bank of England yesterday helped push the FTSE 100 index back up above 5,000 for the first time since 11 September and led to an encouraging day for media companies.ITV partners Carlton and Granada were the best performers in yesterday’s media market. Carlton saw shares rise 13.18% to finish… Continue reading Sharewatch
United Business Media (UBM) is to close its cable and satellite youth channel, Rapture TV, after failing to attract viewers in the crowded digital TV market.The channel is in a “winding down position” and is expected to close at the end of the month with the loss of 30 to 40 staff.A spokesperson for the… Continue reading United Business Media To Close Rapture TV
JCDecaux has launched a UK website which brings together all the information on the outdoor company’s UK portfolio online for the first time.David McEvoy, marketing director, marketing director for JCDecaux, said: “This is very much the initial phase of [our] online presence. We plan to extend it throughout 2002, and our eventual intention is to… Continue reading JCDecaux Launches UK Website
Over half of the UK adult population, 23 million people, accessed the internet in the last year according to the latest quarterly figures from the July 2001 Office of National Statistics’ Omnibus Survey.The survey also found that the number of UK households with internet access has quadrupled in the last three years. 38% of UK… Continue reading Over 50% Of UK Adults Use Internet
All photos copyright: Barry Dorrans, Virtue Broadcasting
Online media data and intelligence. Its the new rock’n’roll. Or so a few brave and in some cases heavily sequinned members of the MediaTel gang along with some Virtue TV-ers tried to convince an audience of advertising types at the NABS Battle of the Bands at the Hippodrome Leicester Square last night.And so it was that… Continue reading MediaTel Band Goes Into Battle
The online advertising market is in “full retreat” following the events of 11 September, according to the latest figures from online advertising monitor, Lemonad.Soon after the attacks in the US large traditional advertisers started pulling campaigns from press and broadcast slots (see ‘Deteriorating Prospects’ For Media Sector). Almost a month on, data from Lemonad reveals… Continue reading US Attacks Hit UK Online Ad Sales
IPC Connect’s Your Life is repositioning as a glossy just six months after its entrance into the woman’s weeklies market and is launching a £1.5m national marketing campaign to promote its new look.The decision to restyle the magazine as an “upmarket glossy” has prompted speculation that the title is not reaching its targets. The marketing… Continue reading IPC’s Your Life Goes Glossy
Daily Mail & General Trust was among the top movers on the FTSE 350 yesterday, adding 63˝p or well over 11% to its closing price on Monday. NRS readership figures for August show that its flagship newspaper, the Daily Mail continues to add readers, although its Sunday sister, the Mail on Sunday slipped in reader… Continue reading Sharewatch
