Nick Manning makes the case for consultants to offer a more analytical form of media insights and data scrutiny
More Uncategorised articles
Why is Vodafone the UK’s most valuable brand? And why does Spotify think Dominic Mills could be a teacher in his mid-20s?
The annual Journalism Matters campaign is taking place this week. Ray Snoddy looks at the issues, the threats and what should be done
Daivid Corrado, Total Media’s international strategist, tracks time’s impact on consumer behaviour
More than 30 new brands have embraced ITV advertising since the start of lockdown in the UK, according to ITV Commercial.
Advertisers are able to execute national or local bus advertising campaigns within 72-hours of booking thanks to a product launched by Global today.
Partner content: Ollie Deane, director of commercial outdoor at Global shares his positivity for the future of OOH and explains the future of audio and OOH as an integrated offer
ITV has confirmed that more advertisers are starting to return following the coronavirus crisis.
The Cologne-based media and marketing trade fair, DMEXCO has teamed up with the UK’s MAD//Fest for next month’s virtual outing.
Nick Field looks at the necessary business models required in a changing media market, and the role of private equity investment to bolster them.