Do influencers really exist? Way back in 2000, when Facebook was but a twinkle in Mark Zuckerberg’s eye, Malcolm Gladwell’s The Tipping Point introduced the concept of “mavens”, the so-called super-consumers brands hungrily pursue as the Holy Grail of engagement. We all knew then that word of mouth was a powerful tool – but really, how influential could an individual be? The Future Foundation’s Karen Canty investigates.
More Uncategorised articles
From 1 August the Sun is to introduce a £2 per week charge, giving users access to Premier League football highlights.
Quaint and twee country soap Emmerdale (ITV, 7pm) signalled the start of Wednesday night’s top shelf content as the poor man’s Robert Downey Jr, Cameron, escaped another bullet in the nick of time.
PepsiCo’s new Mountain Dew ad campaign has been described as ‘arguably the most racist ever’ by a leading black academic. The question is, asks Dominic Mills, how do such things happen? How can a savvy corporation like PepsiCo get it all so wrong?
In association with Primesight, and in front of an invited audience of senior media executives, MediaTel Group will be taking a more detailed look at the growing relationship between out of home advertising and mobile communication next week.
Channel 4 beats BSkyB and Channel 5 to sign an exclusive, three-year deal to partner for TV ad sales on three BT Sport channels.
From an angry systems analyst paying out of his own pocket to place a full-page ad in the Guardian, to corporate apologies and M&C Saatchi Thatcher tributes – newspapers are still one of the strongest advertising mediums for sheer impact in a digital age. Why? By Raymond Snoddy.
Tech giant Apple has seen the first decline in its profits in a decade, revealing an 18% fall for the first quarter of 2013 – yet still posted quarterly revenue of $43.6 billion and quarterly net profit of $9.5 billion.
No-one can deny that the reputation of newspapers is under attack says Newsworks’ CEO Rufus Olins. Putting the exploits of Hacked Off to one side for the moment, there is a perception that technology is killing the business. People don’t stop to think that if radio and television didn’t kill it, why should the arrival of more recent platforms? Why shouldn’t media find their place alongside one another?
On Thursday, MediaTel launches a new event in the media calendar. The Video Upfronts Marketplace will pull together content, technology and business in one room. The final agenda is confirmed and the event promises to be hugely insightful…