On Thursday, MediaTel launches a new event in the media calendar. The Video Upfronts Marketplace will pull together content, technology and business in one room. The final agenda is confirmed and the event promises to be hugely insightful…
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Ian Priest, founding partner of VCCP and international managing director of Chime, delivered his inaugural address as president of the IPA yesterday, pledging to move the advertising industry towards a new era of “commercial creativity” as he sets up a new client council to help drive change.
I do like a nice advertising spat, says Dominic Mills, and the row between BT and Sky over the latter’s refusal to take its ads to promote BT’s Premier League broadcasting, has all the hallmarks of turning into a real ding-dong…
As news of Baroness Thatcher’s death spread across the internet like wildfire yesterday afternoon, TV executives were frantic – hastily patching together televisual memorials for the viewing public.
The overcrowded world of police procedural dramas last night welcomed the return of two popular crime fighting faces to the midweek evening schedule.Even though it felt like that last series of Scott & Bailey (ITV, 9pm) had just kicked off, it has in fact been a whole twelve months since the emotionally weathered lady cops… Continue reading TV Overnights: Sunita’s dramatic exit pulls in 8.5m for ITV
As the new BBC director general starts this week, Raymond Snoddy explains what he will need to do to help save a corporation undergoing one of the worst crises in its long history.
Last week, nine months since Dentsu and Aegis tied the knot, the pair can get down to consummating their marriage – but what will the new partnership mean for the two industry giants? Dominic Mills investigates as the joyful couple embark on their new life together…
A week after Thinkbox released its ‘POETIC’ research – ‘Paid, Owned, Earned: TV’s Influence Calculated’ – David Brennan asks if we should think of owned and earned media as a means of maximising the effectiveness of paid media, rather than pitching them as viable alternatives.
Yahoo has made a millionaire out of 17 year-old app developer Nick D’Aloisio with the purchase of his news summary app, Summly – and although Raymond Snoddy says it’s great that news is being made more accessible via mobile devices – it’s a little less good that quality, journalistic content is being turned into convenient bullet points.
The final debate at last week’s Media Playground has perhaps prompted the biggest reaction. Already two Newsline columnists have responded in writing about some of the issues the debate threw up. Here we report on what was one of the liveliest sessions of the day – looking at some of the biggest issues facing media research today.