Only the Daily Express, Financial Times and the Independent platforms saw any increase in readership across print and online, period on period. However, the results still show the continuing dominance of the Daily Mail platforms and the considerable impact of online to a newsbrand’s readership figures more generally.
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Yesterday’s premium top shelf content kicked off with Emmerdale at 7pm on ITV and garnered an impressive audience of 6.2 million viewers.
Pay TV subscriptions increased by a healthy 8% in 2012, with 56% of all households across the world currently signed up to a Pay TV service.
Despite a huge desire to receive content and services through television, Smart TVs trail laptops, desktops and set-top boxes when it comes to consumers deciding how to connect to the internet through their sets, new research from YouGov shows.
Woman’s Weekly, one of the UK’s most iconic consumer newsbrands, has agreed a deal with Pedigree Books that will see it publish two yearbooks as it treads into the the world of book publishing amid declining magazine sales.
The latest figures from NRS for the period April 2012 – March 2013 show that the national newspaper market experienced, with only two exceptions, further year on year declines. The ‘i’ and the Financial Times were the only papers to see any growth, up 3.2% and 3.7%, respectively.
For the third time in just two weeks traditional soap underdog Emmerdale (ITV) was triumphant against its age old rival over on BBC One.
Last night saw soap fans reel in horror as football bled into the schedules, forcing Coronation Street to air much earlier than usual – resulting in a significant drop in viewers.
Agency teams that work in silos across their respective channels are out of touch with the way today’s consumers operate as shoppers increasingly look for tailored, personalised interactions from brands. So what needs to change? Colin Grieves from Experian’s Alchemy Social takes a look…
Do influencers really exist? Way back in 2000, when Facebook was but a twinkle in Mark Zuckerberg’s eye, Malcolm Gladwell’s The Tipping Point introduced the concept of “mavens”, the so-called super-consumers brands hungrily pursue as the Holy Grail of engagement. We all knew then that word of mouth was a powerful tool – but really, how influential could an individual be? The Future Foundation’s Karen Canty investigates.