The latest ABC figures show that the Daily, Free and Sunday markets were all down overall, both period on period and year on year, with the biggest PoP change belonging to the Sunday Post (5.1%).
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As the latest IPA Bellwether survey shows a sharp upward revision in marketing budgets in Q2 2013, Newsline has captured reaction from across the industry, including opinion from adconnection, WAA, Jaywing, MEC and Geometry Global.
In the second of our series looking at the future of Britain, OMD UK’s insights director Chris Worrell explains how, in ‘Creative Britain’, brands need to think quickly and nimbly – because if they don’t, a tech empowered, entrepreneurial minded public will build a product that meets their needs themselves.
The newspaper and magazine industry has today set out plans for a new press regulator despite the ongoing Government impasse.
From BP to Barclays, British brands are seeing a huge global prominence says Anastasia A. Kourovskaia, vice-president, Millward Brown Optimor. How are they doing it?
A recent world-wide report has shed light on a new breed of news lover – and they’re young, tech-savy and obsessed with filling their dead time with a quick news fix. So who are they and what makes them tick? Newsworks’ CEO Rufus Olins takes a look…
In a statement released on Monday, the company said the rebrand follows changes of governance and personnel that have taken place “to address the problems of the recent past.”
‘Dumb Ways to Die’ might have won five Grand Prix prizes at Cannes, but it’s a joke, argues Dominic Mills. A nice piece of work, of course – but public safety ads are a lot easier to do than solving the major marketing challenges for the serious clients who look to Cannes for the inspiration to really shift attitudes and products.
Prime time scripted drama was in short supply last night as the TV schedule was awash with cheap ‘documentary’ shows, with viewers drowning in a sea of observational reality programming.
the Independent’s digital platform saw the biggest percentage growth across the month, up 6.4%, according to the latest ABC figures.