Flextech Television has announced its new sales and marketing department that will be responsible for the company’s multi-channel venture with the BBC.It is reported that Richard Burdett, currently the vice-president of sales and marketing at Flextech, is to become vice-president of marketing. He will be taking on a greater marketing brief and will become responsible… Continue reading Flexing Its Marketing Muscle
BMP DDB is launching a media spin-off called BMP Optimum on April 7th. The operation will become the fourth largest UK media company combining clients from both BMP DDB and BMP Solutions in Media.The decision to create BMP Optimum is the culmination of a five year period in which BMP has built up its credentials… Continue reading BMP Launches Media Department
David Elstein, chief executive of Channel 5, yesterday announced that the channel had completed the retuning of 90 per cent of VCRs, the minimum amount required by the ITC. This now clears the way for the channel to launch as planned on Easter Sunday.The ITC still has to officially approve C5’s claims, though it is… Continue reading C5 On Target With Retuning
It is predicted that the media industry has good prospects for organic growth which will significantly outstrip GDP, according to a report by stockbroker Panmure Gordon.In its 1996 review, the company’s analysts believe that a buoyant economy will provide a healthy backdrop for those companies with an exposure to advertising. It also predicts that cross… Continue reading Good Prospects For Media Industry
Telewest Communications plc has released its preliminary results for the year ending 31 December 1996. Following increases across the board in cable TV, residential telephony and business telephony, total revenue was up 52% to £290.3 million last year. Net losses reached £250.9 million, but this was in line with expectations.Commenting on the results, Stephen Davidson,… Continue reading Positive Results For Telewest
News International has announced that the Sun and the News Of The World are to go online with the launch of a new mass-market Internet provider, LineOne.The company behind the service is Springboard Internet Services, a joint venture between BT and News International, owner of the Sun and the News of the World. Rupert Gavin,… Continue reading Sun And News Of The World To Go Online
The ITC has said that there were a number of inaccuracies in its latest set of cable figures due to a computer error. The data in all Newsline reports has now been amended for the following statistics:ITC Multiple Systems Operator (MSO) Data – January 1997: Telecential; ComtelITC Number Of Households Receiving Each Cable Channel –… Continue reading Amendments To ITC Cable Figures
TV viewers have mixed feelings about Channel 5 and its proposed programme line-up. Viewers are also apathetic about retuning but are looking forward to a nightly 9pm movie, according to new research by CIA MediaLab.In terms of programming, C5’s soap opera, Family Affairs, faces an uphill battle as 76% of TV viewers surveyed say they… Continue reading Poll Reveals Mixed Feelings About C5
http://www.isba.org.ukThe Incorporated Society of British Advertisers, ISBA, set-up in 1990, has always embraced new forms of marketing communication, and the organisation has just gone on-line.The site, designed by MediaTel, is easy to navigate and clearly laid-out. There are two sections to the site, for members and non-members.The non-members’ pages fill the visitor in on the… Continue reading Web Site Of The Week – ISBA
Midland Independent Newspapers, the regional media group, has announced this morning that its pre-tax profits for 1996 reached £16.6 million, up 4.7% on 1995. Turnover for the year also increased, up from £95.172m to £105.353m.The group said that the year was one of sharp contrasts in its newspaper division. In the first half, newsprint prices… Continue reading Midland Profits Rise To £16.6m
