Following an intensive pitch process, Virgin Clothing Company has announced the appointment of Saatchi & Saatchi to spearhead its launch. Other agencies on the pitch-list included Rainey Kelly Campbell Roalfe, Magic Hat and Leagas Shafron Davis.Design specialists IDL have also been appointed to develop brand graphics, product language and identity.Virgin Clothing: 0171 396 5000
Capital Gold 1548 AM has joined its sister radio station, 95.8 Capital Radio, on the Net. To find your way there click: http://www.capitalgold.co.ukThis is a site where, once again, design has taken precedence over usability; there is a very poor use of the available space. The site is situated within a box in the middle… Continue reading Web Site Of The Week – 1548 Am Capital Gold
HTV has expressed dissatisfaction with TSMS’s trading performance over 1996 as its share of ad revenue fell from 6.01% to 5.84%. Although revenue increased 1.6% from £95.3m to £96.8m, HTV’s licence payments increased 2.1%. HTV has said that it will be signing a new contract with its sales house which will put in place a… Continue reading HTV Hit By Poor Sales Performance
Xfm, the new London alternative radio station, has appointed a sales director and a sponsorship & promotions manager, forming the beginnings of an in-house sales team.Martin Ball will join as sales director from London News Radio where he has held the same position for two years and Chris Parry, who has been working at Xfm… Continue reading Xfm Makes Sales Appointments
Following the sale of Westcountry Television to Carlton Communications in November *Carlton Move Set To Provoke Bids, TSMS will hand over the company’s sales operation to Carlton UK Sales in June. When the move is complete, Carlton will control 10% of total TV viewing and 29% of ITV viewing.* Subscribers onlyCarlton Communications: 0171 499 8050
Amra Ltd has won the first regional consumer advertising campaign from the Scotch Quality Beef & Lamb Association. The account is worth around £100,000 and will run in 21 key regional newspapers; previously the organisation had only advertised in the trade press.Roy Jeans, managing director of Amra said: “The positive response fully justifies the creation… Continue reading Amra Gets Beefed Up
Formula One coverage is set to switch from BBC to ITV for the start of the motor-racing season and Grand Prix fans are worried that the commercial broadcaster will not reach the high standards set by the BBC.A report by CIA MediaLab found that 45% of motor-racing fans between the ages of 15 and 34,… Continue reading Motor-Racing Fans Remain Loyal To The Beeb
The fourth quarter of 1996 saw the cable TV penetration rate reach 22.4%, the highest level for four years, according to new ITC statistics. This is an increase of 1.2% points on the third quarter and 0.4% points year on year. Overall in the last quarter 257,392 new subscribers signed up for cable services.Cable TV… Continue reading Cable Penetration Reaches Highest Level For 4 Years
