A lobbying organisation has started a campaign in the US to press for restrictions on the promotion and marketing of alcoholic beverages and tobacco via the internet. The Centre for Media Education (CME) says in a report just published that “many of these new forms of advertising, of particular appeal to youth, appear to be… Continue reading US: Lobbyists Campaign Vs. The Internet
UK Labour Party leader Tony Blair has pledged to create an independent Food Standards Agency if Labour wins the next General Election (which must take place within the next seven weeks). Professor Philip James, a prominent critic of the food industry, has been asked to draw up a blueprint for the work the agency would… Continue reading UK: Labour To Create Food Agency
BMRB International has developed the Multimedia CAPI, a revolutionary new research method.This technology allows interviewers to record responses. Back at base clients can then hear responses as they were actually spoken.The capacity of the CD-Rom allows vast quantities of prompt material to be stored. For instance, when doing research on the readership of Vogue it… Continue reading The New Age Of Multimedia Research
The broadcasting experts who met in Amsterdam on 17/18 February made some key recommendations on the EU treaty reforms needed in order to respond to the new challenges in the European audiovisual industry. They stressed the importance of universal access to and share in the information society. Public service broadcasting is seen as having distinctive… Continue reading Eu: Public Service Broadcasting
The ITC has received two applications to run Channel 5’s text service. Sky Five Text, jointly owned by BSkyB and Channel 5 Text, has bid £1.5 million and Text5, wholly owned by Teletext, has bid £313,000.The applicants can propose any mixture of teletext or similar services for either open or subscription-only access and no programme… Continue reading Battle Begins For C5 Text Service
EC Commissioner Mario Monti has promised that there will be a more energetic approach by the Commission towards the outstanding issues in financial services. In a speech to the European Parliament, Commissioner Monti confirmed that the Commission will shortly propose a draft Directive on distance selling of financial services, based on the provisions of the… Continue reading EU: Monti Promises Action
Future Publishing has now confirmed that it is launching a TV magazine for TV addicts *TV Listings Guides Set To Multiply.Cult TV will launch in June. The monthly entertainment title promises to provide features, reviews, star interviews and quirky facts and figures on all those all-time favourite series. Publisher, Stuart Anderton commented: “Cult TV will… Continue reading TV Cult Launching
On 5 March the European Court of Justice (ECJ) gave a preliminary ruling in a seminal case concerning Sweden’s state-run retail alcohol monopoly (which generates six per cent of the national tax revenue). The case could have significant repercussions for Sweden’s state finances as well as for other European countries with similar monopolies. There are… Continue reading EU: ECJ Condemns Swedish Monopoly
Canal Plus, the French pay-TV broadcaster, has complained to the Conseil de la Concurrence (the French competition court) that its rival, TF1, is abusing its dominant position in the French TV market, via its advertising subsidiary, TF1 Publicite. It appears that the basis of the complaint is the claim by Canal Plus that TF1 Publicite… Continue reading FR: Canal Plus Brings Competition Case
The Vatican has issued a 30-page report entitled “Ethics in Advertising” in which it calls upon advertisers to desist from using allegedly sinful imagery and standards. Prepared by the Pontifical Council for Social Communications, the document accuses some advertisers of making “deliberate appeals to such motives as envy, status-seeking and lust.” However, the report also… Continue reading IT: Vatican Report On Advertising
