AMV BBDO’s advertisement for Alka Seltzer drew 40 complaints in January from viewers concerned that its reference to cannibalism was in bad taste. The ad featured two shipwrecked men in a lifeboat and ended with only one man in the boat and the voice-over: “Alka Seltzer – when you’ve eaten something you shouldn’t have.” The… Continue reading Alka Seltzer Ad Draws Complaints
The UK’s first nationally recognised Institute of Professional Sales will launch on Friday. This signals an important shift in business attitudes towards sales people. According to the Institute’s chief executive, John Mayfield: “We have finally attributing ‘professional’ status to a sector, which has historically, been considered the poor relation of marketing.”A number of companies, including… Continue reading Institute For Sales
The real upset in this week’s ratings has to be Emmerdale‘s triumphant victory over Eastenders on Thursday. A special one hour episode of the country soap placed it in direct combat with the residents of Albert Square and it would seem that as far as the viewing nation is concerned there was no contest: audience… Continue reading TV Viewing Summary W/E 23/02/97
Datamonitor, the research analysts, predict that IT budgets for media companies will grow significantly between now and the year 2001. This budget expansion will be largely fueled by the need to adopt, or up-date, new digital systems.Datamonitor predict that growth in digital systems will result in £448 million expenditure on hardware and packaged software within… Continue reading IT Budgets On The Up
The Department of National Heritage has announced a new National Lottery film franchise scheme which will bring new investment of over £150 million in British films over the next six years. This is in addition to the £81m already awarded to film and cinema projects by the Lottery.Virginia Bottomley, the National Heritage Secretary, said: “It… Continue reading Film Industry To Receive £150m
The April issue of .net magazine will have the political spectrum covered; there will be a special election feature and a choice of two covers – one red and one blue. The two main party leaders, Blair and Major, will be the cover stars.This gimmick is expected to attract more readers and point Internet users… Continue reading .net Gets Political
It is often assumed that most young people are not regular newspaper readers. However, a recent survey conducted by Mori and City University and reported in yesterday’s Guardian has found little to support this myth.Two out of three of the British public read a national daily on a regular basis. The survey used a sample… Continue reading Youth Support The Press
A lobbying organisation has started a campaign in the US to press for restrictions on the promotion and marketing of alcoholic beverages and tobacco via the internet. The Centre for Media Education (CME) says in a report just published that “many of these new forms of advertising, of particular appeal to youth, appear to be… Continue reading US: Lobbyists Campaign Vs. The Internet
The EP Culture Committee has adopted its Opinion on the Commission Communication relating to illegal and harmful content on the Internet. The adopted amendments stress education and the role of parents, the means for filtering information such as PICS, and that co-operation at Community and international level is essential.
Ralph Bernard, GWR Group’s chief executive, has called on the Government to help fund the commercial development of Digital Audio Broadcasting. He appealed for the cost of DAB to be taken into account when setting licence fees.Speaking at the FT New Media and Broadcasting conference, Bernard revealed that the Group’s national station, Classic FM ,… Continue reading Digital Demands
