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Amra Ltd has won the first regional consumer advertising campaign from the Scotch Quality Beef & Lamb Association. The account is worth around £100,000 and will run in 21 key regional newspapers; previously the organisation had only advertised in the trade press.Roy Jeans, managing director of Amra said: “The positive response fully justifies the creation… Continue reading Amra Gets Beefed Up
The fourth quarter of 1996 saw the cable TV penetration rate reach 22.4%, the highest level for four years, according to new ITC statistics. This is an increase of 1.2% points on the third quarter and 0.4% points year on year. Overall in the last quarter 257,392 new subscribers signed up for cable services.Cable TV… Continue reading Cable Penetration Reaches Highest Level For 4 Years
It is reported that Channel 5 will be able to reach a greater proportion of the UK audience faster than was originally anticipated.The government gave permission last year for Channel 5 to use extra frequencies for the next five years; enabling it to reach an extra 3 million viewers *Channel 5 Could Reach More Homes.… Continue reading Channel 5 Gets Bonus Viewers
Radio group CLT, which has been deliberating over the future of its local commercial stations, has come up with three possible plans of action: to join all of its local radio stakes to form a new radio company with new partners; to sell over the next twelve months all of its stakes; or to maintain… Continue reading CLT Considers Its Radio Options
Following an intensive pitch process, Virgin Clothing Company has announced the appointment of Saatchi & Saatchi to spearhead its launch. Other agencies on the pitch-list included Rainey Kelly Campbell Roalfe, Magic Hat and Leagas Shafron Davis.Design specialists IDL have also been appointed to develop brand graphics, product language and identity.Virgin Clothing: 0171 396 5000
The real upset in this week’s ratings has to be Emmerdale‘s triumphant victory over Eastenders on Thursday. A special one hour episode of the country soap placed it in direct combat with the residents of Albert Square and it would seem that as far as the viewing nation is concerned there was no contest: audience… Continue reading TV Viewing Summary W/E 23/02/97
Datamonitor, the research analysts, predict that IT budgets for media companies will grow significantly between now and the year 2001. This budget expansion will be largely fueled by the need to adopt, or up-date, new digital systems.Datamonitor predict that growth in digital systems will result in £448 million expenditure on hardware and packaged software within… Continue reading IT Budgets On The Up