More Uncategorised articles
It is reported that Channel 5 will be able to reach a greater proportion of the UK audience faster than was originally anticipated.The government gave permission last year for Channel 5 to use extra frequencies for the next five years; enabling it to reach an extra 3 million viewers *Channel 5 Could Reach More Homes.… Continue reading Channel 5 Gets Bonus Viewers
N64 Magazine, the latest addition to Future Publishing’s computing portfolio, is to launch on March 27.The launch has been timed to coincide with the UK release of Nintendo 64; N64 aims to provide readers with an authoritative and enthusiastic guide to the new games console.Publisher, Chris Power, commented: “We have assembled a hand-picked team of… Continue reading N64 Hits The Stores
Global advertising group Cordiant has rescheduled the release of its 1996 financial results. The figures were due to be announced today but the company said they had been delayed until next week, probably Wednesday. A spokeswoman for the company would be no more specific than saying the delay was due to “internal problems”.Cordiant: 0171 436… Continue reading Cordiant Results Delayed
The Daily Mail and Mail On Sunday are now offering readers in the North the chance to subscribe to the titles for £1.50 a week; half the normal cover-price. Readers have the option of signing up for 12, 24, 36 or 52 weeks.Mail-shots promoting the scheme were sent out to non-Mail readers in the Granada,… Continue reading Mail Offers Subscriptions
AMV BBDO’s advertisement for Alka Seltzer drew 40 complaints in January from viewers concerned that its reference to cannibalism was in bad taste. The ad featured two shipwrecked men in a lifeboat and ended with only one man in the boat and the voice-over: “Alka Seltzer – when you’ve eaten something you shouldn’t have.” The… Continue reading Alka Seltzer Ad Draws Complaints
The UK’s first nationally recognised Institute of Professional Sales will launch on Friday. This signals an important shift in business attitudes towards sales people. According to the Institute’s chief executive, John Mayfield: “We have finally attributing ‘professional’ status to a sector, which has historically, been considered the poor relation of marketing.”A number of companies, including… Continue reading Institute For Sales