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ITV has launched a music section on its newly revamped itv.com website, in a bid to attract more viewers to music-related shows such as The X-Factor.ITV.com/music combines exclusive footage from programmes with the site’s seven-day catch-up service, and a downloads service that promotes tracks related to ITV content.The music store has been established in partnership… Continue reading ITV.com Ads Music Arm To Site

American digital video recording service, TiVo, is to offer advertisers demographic information on TV viewers, in a move to help companies track who is fast forwarding ads.The firm’s new Power||Watch service provides data such as age, income and ethnicity, and so far has more than 22,000 TiVo users signed up to share this information with… Continue reading TiVo Now Able To Reveal Demographic Data To Advertisers

The latest series of z-list jungle fest I’m A Celebrity… Get Me Out Of Here! gained an average adult audience of more than 7.8 million adults for ITV1 last night.As barely-recognisable ‘celebs’ bungee-jumped from helicopters and others were immersed in fish guts and mealworms, ITV1 grabbed a 36.4% viewing share over the hour and a… Continue reading Jungle Fever Hits More Than 7.8 Million

Which? has once again called for a 9pm watershed on foods high in salt, sugar and fat, following research from the consumer watchdog that suggested children were still being exposed to these ads during ‘family’ programming.The research reveals that more than half of the 20 programmes most watched by children under 10 are not covered… Continue reading Which? Renews Call For 9pm Watershed On HFSS Food Ads

Bebo, the social networking website aimed at younger internet users, is to offer content for free from broadcasters such as the BBC following the launch of multiple media channels for the site.The Open Media platform will also feature content from major record labels as well as programmes from the BBC, ITN, Channel 4, BSkyB and… Continue reading Bebo In Major Free Content Launch

Average television viewing now stands at almost 3.4 hours a day, with BBC One, BBC Two, Channel 4 and Five all losing viewers in Q3 2007, according to the IPA’s latest viewing report.Terrestrial channels in the UK continue to lose viewers to digital channels as the national analogue switchover becomes a reality (see Digital Switchover… Continue reading Q3 2007 TV Viewing At Almost 3.4 Hours Daily

In the battle of the one-off Sunday dramas, ITV1 managed to outperform BBC One, with Harry Potter star Daniel Radcliffe proving more popular than current timelord David Tennant.My Boy Jack, which told the story of Rudyard Kipling’s son Jack’s WW1 experience and ultimate death, pulled in an impressive 5.5 million viewers on Armistice Night. Viewing… Continue reading Potter Beats Who In Battle For Sunday Ratings

Could it be that many of the new IPTV services are often just the Emperor’s new clothes? Speaking at ASI’s 2007 European TV Symposium in Barcelona last week, convergent media specialist, Graham Lovelace, told over 200 delegates that he was “underwhelmed by most of the new services now available – these are not the future… Continue reading IPTV Services Criticised At ASI Conference

Last week saw Emap take centre stage, with the review of its assets begun in July continuing to hit the headlines.At the start of the week it was reported that the private equity firm Cinven had pulled out of the race for the company’s consumer magazine division, apparently unhappy with the £700m price tag (Full… Continue reading Media In The City: Emap Still On Track To Sell Its Divisions

Jo Hamilton, head of audience measurement at the BBC, told delegates at ASI’s 2007 European TV Symposium in Barcelona, of the BBC’s 360 degrees Pulse survey – an attempt by the corporation “to deliver single source data for this converging world.”Her pragmatic reflection, that, even with the BBC’s resources, “miraculous powers would be needed” to… Continue reading Single Source Data – The Holy Grail?