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I’m A Celebrity… Get Me Out Of Here! saw its audience drop to an average of 5.8 million adults for the second episode last night, against strong competition from the likes of Spooks on BBC One and Ramsay’s Kitchen Nightmares on Channel 4.As the ‘celebs’ continued to settle in to jungle life and loudmouthed ex-model… Continue reading 5.8 Million Stick With I’m A Celebrity…

Sky Anytime, Sky’s VoD service, is to expand via PCs and television sets, with the possibility that the PC service could carry ads.Anytime currently spans TV, PC and mobile, but the company is said to be preparing several initiatives to build its on-demand presence, as VoD services from rival TV players start to become popular.According… Continue reading Sky Anytime PC Service Could Carry Ads

ITV has launched a music section on its newly revamped itv.com website, in a bid to attract more viewers to music-related shows such as The X-Factor.ITV.com/music combines exclusive footage from programmes with the site’s seven-day catch-up service, and a downloads service that promotes tracks related to ITV content.The music store has been established in partnership… Continue reading ITV.com Ads Music Arm To Site

American digital video recording service, TiVo, is to offer advertisers demographic information on TV viewers, in a move to help companies track who is fast forwarding ads.The firm’s new Power||Watch service provides data such as age, income and ethnicity, and so far has more than 22,000 TiVo users signed up to share this information with… Continue reading TiVo Now Able To Reveal Demographic Data To Advertisers

Average television viewing now stands at almost 3.4 hours a day, with BBC One, BBC Two, Channel 4 and Five all losing viewers in Q3 2007, according to the IPA’s latest viewing report.Terrestrial channels in the UK continue to lose viewers to digital channels as the national analogue switchover becomes a reality (see Digital Switchover… Continue reading Q3 2007 TV Viewing At Almost 3.4 Hours Daily

The latest series of z-list jungle fest I’m A Celebrity… Get Me Out Of Here! gained an average adult audience of more than 7.8 million adults for ITV1 last night.As barely-recognisable ‘celebs’ bungee-jumped from helicopters and others were immersed in fish guts and mealworms, ITV1 grabbed a 36.4% viewing share over the hour and a… Continue reading Jungle Fever Hits More Than 7.8 Million

Which? has once again called for a 9pm watershed on foods high in salt, sugar and fat, following research from the consumer watchdog that suggested children were still being exposed to these ads during ‘family’ programming.The research reveals that more than half of the 20 programmes most watched by children under 10 are not covered… Continue reading Which? Renews Call For 9pm Watershed On HFSS Food Ads

Bebo, the social networking website aimed at younger internet users, is to offer content for free from broadcasters such as the BBC following the launch of multiple media channels for the site.The Open Media platform will also feature content from major record labels as well as programmes from the BBC, ITN, Channel 4, BSkyB and… Continue reading Bebo In Major Free Content Launch

Speaking at ASI’s 2007 European Radio Symposium in Barcelona, Paul Brown, chairman of the RadioCentre, pointed to a number of key reasons why digital radio was not making the same progress as digital TV.Radio broadcasters have often been disinterested – the digital future was “uncertain, expensive and possibly more competitive,” said Brown. The BBC got… Continue reading RadioCentre Boss Outlines Digital Radio Hurdles

IPC TX has appointed Mark Winterton as publisher of What’s on TV, whatsontv.co.uk, and TV easy, the compact listings title.Winterton is currently intellectual property manager in IPC+, IPC’s licensing and syndication business, and heads up the central image database, IPC Images.He completed the PPA diploma in publishing in 2005, as part of which he set… Continue reading New Publisher For IPC TV Listings Brands