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Do agencies really hold the key to better and more systems around process and trading? They seem to, judging by the tone of conversation and comment at MediaTel Group’s latest breakfast event – ‘Would more investment in media systems make us all more profitable?’.

In response to Derek Jones’ Standing out in a world of TV clutter article, David Spon-Smith, consultant at Accenture, joins John Billett’s discussion – Is television out of touch when it comes to marketing itself?

Ad avoidance is a real issue for broadcast and one that needs to be addressed, according to industry experts speaking at last night’s MediaTel Group Media Question Time.Speaking as part of the event’s panel, Research International CEO Mark Cranmer told the assembled delegates that the TV industry needs to move away from an attitude of… Continue reading Broadcast Ad Avoidance Needs To Be Addressed

Traditional media outlets have to do more than just represent themselves online and need to fully engage with the possibilities available, according to the chairman of GCap Media and the IAB, Richard Eyre, panelist at yesterday’s MediaTel Question Time.Eyre said that despite the obvious advantages of the internet, it is imperative that traditional media outlets… Continue reading Online Not An Automatic Solution

The controversial documentary series looking behind the scenes at the Queen got off to a pretty good start last night, picking up a peak of seven million adult viewers (a 28.4% share of the audience), but this was not enough for it to defeat I’m A Celebrity….On for an hour and a half from 8.30pm… Continue reading I’m A Celebrity… Beats Controversial Queen Doco

BBC Worldwide, ITV and Channel 4 are joining together to launch an on-demand service from next year, with the working title of ‘Kangaroo’.The UK service will carry a broad range of programming and will be a rich entertainment site where consumers can catch up on recently aired shows and watch old favourites.The joint venture will… Continue reading BBC, ITV And Channel 4 To Launch Joint On-Demand Service

England’s dismal failure to qualify for the European Championship last night was watched by an average of more than 10.2 million adults, giving BBC One a 43.2% viewing share over the game’s coverage between 7.30pm and 10pm.As Croatia revelled in their 3-2 victory, taking them to the top of the group, a nation was heartbroken,… Continue reading More Than 10.2 Million Share England’s Dismal Defeat

AOL UK has launched a mobile portal service that gives users access to content channels, email and AOL Web Surf, with targeted mobile banners available for advertisers.The company said the portal would offer users the most “realistic interpretation of a full online experience” on a mobile to date.The portal gives users 30 days of continuous… Continue reading AOL Launches Mobile Portal Service

Ofcom has said that commercial radio operators must broadcast a minimum of 10 hours a day of local content, more than the regulator previously proposed.The long-awaited move came as the government announced a taskforce to look at how to drive listening of digital radio.Ofcom has indicated that any AM and FM licences expiring before the… Continue reading Commercial Radio Operators Must Broadcast At Least 10 Hours Of Local Content Daily

I’m A Celebrity… Get Me Out Of Here! won the 9pm to 10pm timeslot last night, with more than 6.1 million adults on average tuning in to ITV1.The programme, which gave the channel a 26.4% share of the television viewing audience, was watched by more people than the gripping action of MI5 drama, Spooks.Almost 4.9… Continue reading I’m A ‘Celeb’… Continues To Deliver For ITV1