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When you are introduced as “sexy and brilliant” you have a lot to live up to, but Nathalie Schwarz, Channel 4’s director of radio and chairman of the 4Digital Group, did a fine job of enthusing the audience at the RAB’s Radio 3.0 conference this morning, as she updated them on the offerings, implications and… Continue reading Schwarz Bangs The “Sexy Radio” Drum…To Good Effect

On his first day as chairman of GCap Media, Richard Eyre told a large audience at the RAB’s Radio 3.0 conference in London why he has come back into radio.Eyre did a fine job of treading lightly between this new role and his chairmanship of the IAB, as he emphasised the complimentary natures of radio… Continue reading Eyre Eases Back Into Radio

Virgin Media is to begin carrying advertising on its VoD service and EPG next year.According to reports in the trade press, chief executive of the company’s content division, Malcolm Wall, has said that testing is underway for pre-, mid- and post-roll ads to be placed in the content on the VoD service.Other advertising models are… Continue reading Virgin Media To Carry Advertising On VoD And EPG Services

Last night’s National Television Awards drew almost 6.5 million adults on average to ITV1 between 8.30pm and 10.30pm, giving the station a viewing share of 30.7%.The glamorous event, which saw cheeky chappies Ant and Dec scoop several of the top prizes, was the most watched programme over the two hours, with Rogue Traders and The… Continue reading TV Awards Attract 6.5 Million To ITV1

The new series of Spooks continued to entice viewers to BBC One, with last night’s episode of the MI5 drama series attracting an average adult audience of almost 5.5 million in the 9pm to 10pm timeslot.The programme, which saw the team discovering that the US manipulated Britain, leading Ros once again on the path to… Continue reading Spooks Continues Its Success

Emap is to launch a major marketing campaign in the New Year for the launch of its new Liverpool-based talk radio station, City Talk.Integrated marketing agency Ampersand has been appointed to handle the push, which will include outdoor and print advertising. The agency has also designed City Talk’s logo.Emap has met with a number of… Continue reading Launch Of New Emap Radio Station To Be Backed By Major Marketing Campaign

Declining men’s magazine, Arena, has been overhauled and relaunched as a lifestyle magazine for the “urban playboy in his late 20s to mid-30s”.The new-look title, which has seen its circulation slide in recent years amid a generally depressed market, is to be the “authoritative monthly bible that arms its readers with both the sharpest looks… Continue reading Arena Relaunches In Bid To Arrest Declining Sales

ITV1’s schedule is to be relaunched next year, according to executive chairman, Michael Grade, who was speaking at the MediaGuardian Changing Broadcast summit in London today.“We have been planning for a year to relaunch ITV1’s schedule next year,” he said. “We have been desperately trying to keep this a secret, but hopelessly. This is a… Continue reading Michael Grade Reveals Major Schedule Relaunch For ITV1

Just 24% of European internet advertisers who plan to launch their own profiles on social networking sites measure whether users interact with their online ads, according to a new report from JupiterResearch.The Social Marketing in Europe: Creating and Measuring User Engagement report found that over the next year, 33% of European online advertisers plan to… Continue reading Social Network Advertisers Fall Short In Measuring Results

One of the main talking points during today’s MediaTel Group seminar on the ‘Future Of The Media Agency’ was how digital fits into the agency format, with panellist Andrew Walmsley, co-founder of i-level, keen to point out that despite what some people might say, digital is not just another medium.He said: “The biggest distinction between… Continue reading Seminar Looks At Media Agencies In The Digital Age