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Google has generated more advertising revenue than ITV1 between July and September this year, according to analysis by The Times newspaper.Looking at both companies results, Google generated £327 million in advertising in the quarter, compared with an estimated £317 million for all of ITV1 across the UK during the same three-month period.It is the first… Continue reading Google’s Ad Revenue Overtakes ITV1’s For The First Time

When you are introduced as “sexy and brilliant” you have a lot to live up to, but Nathalie Schwarz, Channel 4’s director of radio and chairman of the 4Digital Group, did a fine job of enthusing the audience at the RAB’s Radio 3.0 conference this morning, as she updated them on the offerings, implications and… Continue reading Schwarz Bangs The “Sexy Radio” Drum…To Good Effect

On his first day as chairman of GCap Media, Richard Eyre told a large audience at the RAB’s Radio 3.0 conference in London why he has come back into radio.Eyre did a fine job of treading lightly between this new role and his chairmanship of the IAB, as he emphasised the complimentary natures of radio… Continue reading Eyre Eases Back Into Radio

Virgin Media is to begin carrying advertising on its VoD service and EPG next year.According to reports in the trade press, chief executive of the company’s content division, Malcolm Wall, has said that testing is underway for pre-, mid- and post-roll ads to be placed in the content on the VoD service.Other advertising models are… Continue reading Virgin Media To Carry Advertising On VoD And EPG Services

The new series of Spooks continued to entice viewers to BBC One, with last night’s episode of the MI5 drama series attracting an average adult audience of almost 5.5 million in the 9pm to 10pm timeslot.The programme, which saw the team discovering that the US manipulated Britain, leading Ros once again on the path to… Continue reading Spooks Continues Its Success

Emap is to launch a major marketing campaign in the New Year for the launch of its new Liverpool-based talk radio station, City Talk.Integrated marketing agency Ampersand has been appointed to handle the push, which will include outdoor and print advertising. The agency has also designed City Talk’s logo.Emap has met with a number of… Continue reading Launch Of New Emap Radio Station To Be Backed By Major Marketing Campaign

Declining men’s magazine, Arena, has been overhauled and relaunched as a lifestyle magazine for the “urban playboy in his late 20s to mid-30s”.The new-look title, which has seen its circulation slide in recent years amid a generally depressed market, is to be the “authoritative monthly bible that arms its readers with both the sharpest looks… Continue reading Arena Relaunches In Bid To Arrest Declining Sales

ITV1’s schedule is to be relaunched next year, according to executive chairman, Michael Grade, who was speaking at the MediaGuardian Changing Broadcast summit in London today.“We have been planning for a year to relaunch ITV1’s schedule next year,” he said. “We have been desperately trying to keep this a secret, but hopelessly. This is a… Continue reading Michael Grade Reveals Major Schedule Relaunch For ITV1

One of the main talking points during today’s MediaTel Group seminar on the ‘Future Of The Media Agency’ was how digital fits into the agency format, with panellist Andrew Walmsley, co-founder of i-level, keen to point out that despite what some people might say, digital is not just another medium.He said: “The biggest distinction between… Continue reading Seminar Looks At Media Agencies In The Digital Age

Media agencies have gone backwards instead of forwards due to a lack of investment following globalisation and commoditisation, according to Nick Manning, COO of Thomson-Intermedia, who was on the panel at this morning’s ‘Future of the Media Agency’ seminar held by MediaTel Group.“The media agency scene has changed enormously,” said Manning, discussing why he was… Continue reading Globalisation And Lack Of Investment Causes Media Agencies To Regress