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In the battle of the one-off Sunday dramas, ITV1 managed to outperform BBC One, with Harry Potter star Daniel Radcliffe proving more popular than current timelord David Tennant.My Boy Jack, which told the story of Rudyard Kipling’s son Jack’s WW1 experience and ultimate death, pulled in an impressive 5.5 million viewers on Armistice Night. Viewing… Continue reading Potter Beats Who In Battle For Sunday Ratings

www.instylemagazine.co.uk is launching an online Christmas gift guide, with visitors able to browse ten themed galleries, including Beauty Queen, Eco Warrior, Fashionista, and Man About Town.Visitors to the site can then purchase many items online through links to the retailers.Advertisers on board include Folli Follie, Crabtree & Evelyn, Crème de la Mer and Bobbi Brown.Kirsten… Continue reading InStyle Gets Online Christmas Gift Guide

New research from IPC Media has found that 71% of UK women go online every day, with the average woman having been connected to the web for six and a half years.The findings come from Women’s Space, the latest wave of research from IPC Media’s Origin Panel – a rolling programme of research using a… Continue reading New Research Finds Women At Home On The Web

Radio presenter Adrian Clarkson is replacing Yannick Lawry on UK digital radio station GaydarRadio.Clarkson will present the live early evening show which is being extended by one hour and will broadcast each weekday night live from the digital radio station’s flagship London entertainment venue, Profile.Lawry, who has decided to leave his GaydarRadio slot after four… Continue reading New DJ For GaydarRadio

Facebook, the social networking success story of 2007, has launched a new ad system which will “create the most effective marketing ever seen”, according to the company’s chief revenue officer, Owen Van Natta.Speaking at the IAB Engage conference, Van Natta outlined the system, explaining that brands and advertisers could now create their own profile, as… Continue reading Facebook Launches “Most Effective Marketing Ever Seen”

A new survey of online media owner service levels has revealed overall unsatisfactory results in the service levels of both search and display online media owners, but minor improvements in some key areas.The IPA Digital Media Group’s survey, a follow up to one sent out in May, has found that there has been an overall… Continue reading Decline In Search and Display Satisfaction Levels For Online Media Owners

BBC One’s The Nature Of Britain beat off BAFTA’s big birthday bash on ITV1 last night, with a peak of 4.3 million adults tuning in to see Titchmarsh twitter on about the flora and fauna of this sceptred isle.The popular nature show, on at 9pm, was up against Happy Birthday BAFTA on ITV1 at the… Continue reading British Nature Beats BAFTA

Matthew Brittin, director of Google UK, yesterday said that marketers should go “back to basics”, adding that they need to put more emphasis on what their brand stands for.Speaking at IAB Engage 2007, Brittin said that “the majority of brand owners have not yet worked out the rules and do not yet know how to… Continue reading Google Urges Marketers To Go Back To Basics

BBC Worldwide, the commercial arm of the corporation, has begun rolling-out ads on its international website.The BBC has announced three major advertising partners for the first slots – Airbus, British Airways and Hublot.Watch maker Hublot will be running a global promotion on the news home page showing its product, while BA will be maintaining a… Continue reading Ads Begin On BBC’s International Website

Thinkbox, the marketing body for commercial television, has announced the appointment of The Red Brick Road as its first creative agency.The Red Brick Road was appointed following a four-way strategic pitch – managed by the AAR – and will be responsible for supporting all the communications for Thinkbox’s online, direct marketing and advertising communications, including… Continue reading Thinkbox Appoints First Creative Agency