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Matthew Brittin, director of Google UK, yesterday said that marketers should go “back to basics”, adding that they need to put more emphasis on what their brand stands for.Speaking at IAB Engage 2007, Brittin said that “the majority of brand owners have not yet worked out the rules and do not yet know how to… Continue reading Google Urges Marketers To Go Back To Basics

BBC Worldwide, the commercial arm of the corporation, has begun rolling-out ads on its international website.The BBC has announced three major advertising partners for the first slots – Airbus, British Airways and Hublot.Watch maker Hublot will be running a global promotion on the news home page showing its product, while BA will be maintaining a… Continue reading Ads Begin On BBC’s International Website

Thinkbox, the marketing body for commercial television, has announced the appointment of The Red Brick Road as its first creative agency.The Red Brick Road was appointed following a four-way strategic pitch – managed by the AAR – and will be responsible for supporting all the communications for Thinkbox’s online, direct marketing and advertising communications, including… Continue reading Thinkbox Appoints First Creative Agency

AOL has acquired online advertising company Quigo, in a deal that could be worth over $300 million, according to AOL chairman and CEO Randy Falco, who was speaking at yesterday’s IAB Engage 2007 conference in London.Quigo has developed online advertising technology that makes it easier for people to receive targeted ads. Falco said that the… Continue reading AOL Buys Targeted Ad Company In $300m Deal

ITV has made a submission to the Competition Commission arguing that BSkyB should be made to divest its 17.9% stake to address issues of “material influence”.The broadcaster’s submission is part of an ongoing consultation which is due to be completed by early December when the Commission hands over a full report to the secretary of… Continue reading ITV Wants Total Divestment Of Sky Stake

Virgin Media added 13,000 customer net additions in the third quarter, following a loss of 70,300 in the second quarter.The company put the Q2 loss down to the company’s dispute with Sky over carriage of the broadcaster’s basic channels package (see Virgin Media And Sky: The Story So Far).Broadband net additions in the quarter were… Continue reading Virgin Media Adds 13,000 Customers in Q3

Liverpool might have picked up a record win in the footer on ITV1 last night, but it was not enough to beat the drama double-whammy on BBC One, with Holby City and Spooks grabbing more adult viewers.On at 9pm, Spooks had a peak of 5.3 million adults, a 24.5% share of the audience, with an… Continue reading Liverpool Beaten By BBC One

Emap Advertising has announced two new senior appointments to its magazine division. Jacquie Duckworth and Chris Shepperson have been appointed heads of marketing in the Men’s portfolio.Both appointments will report to Jason Trout, director of sales at Emap Advertising.Duckworth will be responsible for the brand development and growth of Arena, Arena Homme Plus, FHM and… Continue reading Emap Makes Senior Magazine Appointments

The BBC and Sky have won the contract to show Football League and Carling Cup matches from next year in a record £254m deal.The contract, which lasts to 2012, will see Championship matches screened on the BBC for the first time, with 10 first-choice games per season exclusively live.The final of the Carling Cup will… Continue reading BBC And Sky Win Joint Bid To Show Live Football League Matches

Search giant Google has revealed it is to launch a 34-strong global alliance of mobile and technology companies, which will create an open source operating system compatible across networks and handsets worldwide.The company has agreed a deal with a host of companies, including T-Mobile, Motorola and LG, dubbed the Open Handset Alliance. Google said it… Continue reading Google Makes Foray Into Mobile Arena