British Gas is to sponsor Classic FM’s Celebrity Choice programme, replacing its previous sponsorship of the station’s World Opera Season.Celebrity Choice, presented by Paul Callan, is one of the station’s most popular programmes, with a weekly audience of close to one million. It has a high audience among ABC1 opinion performers and professionals, a key… Continue reading British Gas To Sponsor Classic FM
Classic FM has announced further research back-up for its sponsorships; as well as supplying full quarterly post campaign analysis, Classic is introducing a programme of qualitative and quantitative research.Other research options available to advertisers now include; FMCG sales tracking, data snapshots, pre and post research, copy testing and creative ideas. Dale Butler, Marketing and Research… Continue reading Classic FM Increases Accountability For Sponsorships
Rajar data for Q4 1995, originally due to be released last Friday, will now be released on Friday 15 March, Rajar have confirmed. Q4 1995’s data has been delayed because of the reduction in weekly reach estimates for most stations, caused by the introduction of a new methodology. This quarter’s results will be subject to… Continue reading Rajar Q4 1995 Out In March
The What the Papers Say Awards have this year named the Daily Mail newspaper as newspaper of the year, praised as a “technically brilliant product” which bucked the trend of falling tabloid sales.The scoop of the year award went to Stuart Higgins, editor of the Sun for December’s revelation that the Queen had urged the… Continue reading Newspaper Awards – Daily Mail Wins Paper Of Year
Two European satellite companies are believed to be putting together a bid for television coverage of the Premier League in competition with BSkyB.Filmnet, a Dutch satellite company, and BetaTechnik, a German broadcaster, are rumoured to have had exploratory talks with the Premier League regarding the contract, which is held by BSkyB and which is due… Continue reading Euro TV In Soccer Bid Rumours
On Monday the Financial Times will increase its cover price by 5p to 70p. The FT had survived the price war among the broadsheets during ’93 and ’94 and the price increases which have seen the Daily Telegraph, The Times and the Independent increase their prices by 10p each since July ’95. This is the… Continue reading FT Price Increase
Granada has confirmed that it has bought over 3 million shares in Yorkshire- Tyne Tees Television, increasing its holding in the company to 20%. The shares were bought for £10 each, and represent over 6% of Yorkshire’s share capital.Granada have pointed out however that it has no intention of buying the broadcaster outright, though it… Continue reading Granada Raid Lifts Stake In YTTV To 20%
More ABCs have been released and The Readers Digest shows its worst figure since 1992, when it was at 1,521,437. Title Jl-Dec 94 Jl-Dec 95 % Ch Actual Change Readers Digest 1,673,306 1,631,688 -2.48 -41,618 Choice 126,799 118,093 -6.86 -8,706 Jan-Dec 95 You and Your Wedding – 56,299 –
Following the confirmation that Granada has bought a significant number of extra YTT-TV shares, their price has continued to soar. Though the rise of 6p to 1023p per Yorkshire share (at 3pm today) is not as dramatic as yesterday’s rise of 150p, the company has reached a new peak for the year today as it… Continue reading Yorkshire TV Shares Still Rising
QualitiesThe latest batch of national newspaper ABCs, for January, show the Times still creeping up towards the 700,000 mark, at 687,992 it is the Times best ever circulation, an increase of nearly 9% on last January’s figure. In a month when two potential rivals to the FT were revealed to be launching, (a weekly financial… Continue reading National Press Round-Up – January
