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BBC One’s slick drama series Hotel Babylon continued to perform well for the broadcaster last night, notching up an average adult audience of 5.1 million to see off ITV1’s similarly polished Footballers’ Wives.The sensationalist ITV drama drew an average adult audience of 3.7 million in the same time slot, with its share of 17.53% proving… Continue reading Hotel Babylon Floors Footballers Wives

Bjarne Thelin, chief executive officer of BARB, has revealed responses to its Future into View Consultation, saying the TV ratings body is committed to providing a clear and decisive method of measuring ratings in an increasingly fragmenting TV arena.Following the consultation in June (see BARB Launches Future Into View Consultation), BARB is looking into three… Continue reading BARB Reveals First Findings Of Future Into View Survey

The Financial Times put in a healthy performance last month, seeing its circulation increase by 5.1% year on year, outperforming not only every rival quality title, but every national newspaper in the country in terms of growth.The success follows the departure of editor, Andrew Gowers, who handed in his resignation at the end of last… Continue reading FT Strong As Tabloids See Circulations Dip

The PC is no longer the sole way of accessing the internet, with an increasing amount of platforms allowing consumers to get online.Speaking yesterday at the MediaTel INSIGHT Online Media Seminar, held in conjunction with the MediaGuardian, panellists discussed the various ways in which consumers can reach the internet.Torin Douglas, media correspondent at BBC Radio,… Continue reading Internet Extending Reach Across Devices

BBC Two’s new series of The Apprentice put in a strong performance last night, drawing 3.8 million adult viewers on average, topped only by ITV1’s film, About A Boy, which pipped the BBC show by 13,000.BBC One displayed a less impressive schedule for the night, meanwhile, with chat show Davina drawing a disappointing 2.3 million… Continue reading BBC Two’s Apprentice Presents Challenge To ITV

The average internet user now spends the equivalent of 41 days online each year, according to research by TNS, outweighing the average amount of time spent watching TV.The statistics were gathered in partnership with internet search giant Google, and underline the increasing importance of online media to Britain’s consumers.According to the findings, the average British… Continue reading Research Shows The Internet More Popular Than TV

Speaking at the MediaTel INSIGHT Online Media Seminar, held yesterday in conjunction with the MediaGuardian, key industry figures called for a common planning currency for the internet.Giles Ivey, sales director of AOL, commented that there was “no measurement bible currently in place for online” and asserted the need for this issue to be addressed within… Continue reading Seminar Calls For Common Online Measurement Currency

The unstoppable rise of the internet and its affect on traditional media engaged panellists and delegates at yesterday’s, MediaTelINSIGHT Online Media Seminar, with Giles Ivey, sales director for AOL, claiming that “no-one in new media thinks TV and press are dead.”Despite recent panic, with forecasters predicting online to take adspend away from traditional media, Ivey… Continue reading Online Seminar Argues Traditional Media Still Strong

The MediaTel INSIGHT Online Media Seminar, held yesterday in association with MediaGuardian earmarked the internet’s increasing presence in the media mix and it’s surge in popularity.Globally internet penetration has increased by 182% since 2000, with a current penetration rate of 15.7%. Looking at the different markets, uptake rates vary, with penetration in the US placed… Continue reading Internet Penetration Makes Its Mark

ITV has appointed TV mogul Duncan Gray, the man behind The Big Breakfast and Ant and Dec’s Saturday Night Takeaway as its new controller of entertainment ahead of a push for more successful content.Gray will now return to the UK from Los Angeles to take up the role, commissioning and developing ITV’s stable of entertainment… Continue reading ITV Signs Entertainment Guru As New Controller