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Children’s magazine specialist, Egmont Magazines, has been awarded the licence to publish Fireman Sam magazine in the UK, with brand owner HIT Entertainment awarding the contract for launch later this year.Launching in Spring/Summer 2006, the title builds on Egmont’s existing relationship with HIT which sees the publisher produce the Fireman Sam book range.Commenting on the… Continue reading Egmont Widens Kids Portfolio With Fireman Sam Contract

GCap Media’s networked music property, hit40uk, is to offer its first ever podcasts as part of a promotion with the Home Office to increase awareness of child protection on the internet.The activity will see the Home Office’s Child Protection campaign promoted heavily through two hit40uk chart podcast shows, with listeners directed to the thinkuknow.co.uk website.The… Continue reading Home Office Taps Hit40UK For Online Safety Campaign

Ocean Outdoor has secured the contract to install and sell advertising screens on the scaffolding surrounding St Paul’s Church in Hammersmith, allowing marketers easy, high impact access to commuters using the busiest A-road in Europe.Situated alongside the A4, the site will remain in use by Ocean for the duration of a two year renovation of… Continue reading Ocean Offers Advertisement On Europe’s Busiest A-Road

Freesheet publisher Metro International has released its full year financial results for 2005, revealing an increase in sales of 19% across the group.The newspaper firm has seen a good performance from the 16 new editions launched during the last 12 months, with total daily circulation rising by 19% to 7.6 million copies around the world.Metro… Continue reading Metro International Sees Strong End To 2005

BBC One’s Life On Mars continued to record large numbers of adult viewers last night, as the time-travelling detective series staring John Simm drew just under 6 million on average.ITV’s Northern Lights continued to prove popular, meanwhile, with 5.4 million adults on average securing second place for the commercial giant.The BBC’s Winter Olympics coverage also… Continue reading Life On Mars Eclipses Northern Lights

Carat Digital is to restructure following a raft of new business wins in the last six months, with the company repositioning itself to cope with more contract acquisitions in the near future.The personnel changes follow more than £10 million in new business wins for the company, including Airmiles, IHG, WWE and Allegran, which amounted to… Continue reading Carat Restructures Digital Arm Following Account Wins

Telecoms giant BT has signed a content licencing deal with programme maker Endemol, according to reports this morning, with the deal bringing the producer’s shows to BT’s forthcoming video on-demand service.The deal will see Endemol, which is responsible for big name productions including Big Brother, provide content to BT’s yet to be launched TV offering,… Continue reading BT Signs Deals For TV Content And Mobile Platform

Cable giant NTL is to begin testing new technologies to deliver TV content via ultra-fast peer to peer downloads, partnering with file sharing icon BitTorrent to develop a legal distribution system.The trial, which is expected to launch in April, will see NTL join BitTorrent Inc and peer to peer caching specialist Cachelogic in developing a… Continue reading NTL Partners BitTorrent To Test Legal TV Downloads

Five is continuing to sign high profile American shows to shore up its primetime schedules, with its latest acquisition, a drama from US producer HBO, likely to continue the success of House and the CSI franchise.The new programme, Big Love, follows a polygamist with three wives and a successful business to maintain. Airing in 12… Continue reading Five Continues US Imports With First HBO Drama

The opening ceremony of the Winter Olympics saw a sturdy start on Friday night, with 2.9 million adults tuning in on average across its four hour duration.The programme, airing on BBC Two between 6pm and 10pm, achieved a 14.57% share, with average audiences topping those of Channel 4 for its entire duration.Elsewhere BBC One’s Judge… Continue reading Winter Olympics See Sturdy Start