Emap Advertising’s full marketing communications service, Emap2, has secured its first deal, a six figure promotion for car manufacturer Audi.The campaign, which will run across Emap’s men’s titles Arena, Empire and Q, is designed to target “up-market, intelligent men who are passionate about style, film and music.”Supporting the launch of Audi’s new RS4, the magazines… Continue reading Emap2 Secures First Promo Deal For Audi
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ITV delivered a ratings masterstroke on Saturday night, flooring the competition with its Dancing On Ice finale, followed by Tony Blair’s appearance on chat show Parkinson.The ice skating showdown saw former soap star Gaynor Faye scoop victory, watched by an average adult audience of 10.1 million.Delivering a share of 44.4%, the programme destroyed competition from… Continue reading Dancing On Ice Final Freezes Out Competition
Community media specialist Archant has reported a dip in profits for 2005, blaming the downturn on a “challenging year for the regional newspaper industry.”According to a trading statement issued this morning, Archant’s operating profit is down by 12.3% year on year for 2005 as a whole, leaving the company’s total at £31.6 million.In a statement… Continue reading Archant Sees Profits Slip In ‘Challenging’ 2005
The Mail on Sunday has launched its You magazine as a standalone title, hitting newsstands in London this week with a new look and low cover price.The title will continue its distribution within the Mail on Sunday, however, in addition to being available for £1 every Tuesday.The title has been given a radical facelift, with… Continue reading Mail On Sunday Extends You Magazine To The Newsstand
Niche magazine publisher Future has bolstered its music portfolio with the acquisition of American heavy metal magazine, Revolver.Announcing the purchase to the City this morning, Future revealed a price of £2.3 million had been paid for the title, along with its related website at revolvermag.com.The purchase of the title from Harris Publications sees six year… Continue reading Future Bolsters Music Mags With US Acquisition
French entrepreneur and Havas chairman Vincent Bollore has outlined his plans for the coming year, announcing a streamlining of Havas’ management, and hinting at a push for a Board position at UK-based Aegis.The businessman, who has increased his holding in Aegis over recent months, told French newspaper Le Fiagaro that his 26% stake in the… Continue reading Bollore Eyes Seat On Aegis Board
Channel 4 has announced a second series of new comedy series, The IT Crowd, capitalising on the show’s strong performance amongst younger audiences, and its growing popularity online.The show, which is produced for Channel 4 by Talkback Thames, is written by Graham Linehan, co-creator of critically acclaimed Channel 4 comedies Father Ted and Black Books.… Continue reading Channel 4 Reloads IT Crowd For Second Series
IPC’s quintessentially English magazine Country Life will switch focus this month to celebrate the very best of London, in a special supplement entitled City Life.The unusual venture is the fruit of a cooperation between IPC and Guest Invest, a company which allows investors to buy a luxury hotel room and earn 50% of its income… Continue reading IPC Country Title Shifts Focus For City Special
Telecoms giant BT is to roll out vastly increased broadband speeds to wholesale customers across the country, raising the stable speed of individual lines to a maximum of 8 Megabits per second.The speed boost follows successful trials, with BT upgrading more than 5,300 local telephone exchanges, supporting 99.6% of the UK’s homes and businesses, to… Continue reading BT Boosts Broadband Speeds Across Britain
Shareholders in cable giants NTL and Telewest have given the companies the go ahead to merge, with a 99% vote of confidence expected to see the transaction completed today.The move will see Telewest shareholders acquire 25% of the combined companies, while NTL shareholders will own around 75%.NTL chairman James Mooney said yesterday: “The combination will… Continue reading Shareholders Give Cable Merger Thumbs Up
