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Virgin Radio is to run a cross media promotion to launch search engine Ask.com’s new look, devoid of its once synonymous butler mascot, Jeeves.The promotion will run on air through evening DJ Ben Jones’ show, with listeners posed trivia questions and directed to a special Ask.com microsite where the search engine can be used to… Continue reading Virgin Radio To Promote New Ask Engine

Channel 4 has announced a second series of new comedy series, The IT Crowd, capitalising on the show’s strong performance amongst younger audiences, and its growing popularity online.The show, which is produced for Channel 4 by Talkback Thames, is written by Graham Linehan, co-creator of critically acclaimed Channel 4 comedies Father Ted and Black Books.… Continue reading Channel 4 Reloads IT Crowd For Second Series

IPC’s quintessentially English magazine Country Life will switch focus this month to celebrate the very best of London, in a special supplement entitled City Life.The unusual venture is the fruit of a cooperation between IPC and Guest Invest, a company which allows investors to buy a luxury hotel room and earn 50% of its income… Continue reading IPC Country Title Shifts Focus For City Special

The Media Research Group will play host to some of the biggest names in the field later this month, with a special Question Time event held in association with MediaTel Group.Due to be held on 22 March at Browns Court Rooms, the event will see a panel comprised of Mike Baker, European marketing director at… Continue reading MRG To Host Question Time Event This Month

Cash point advertising specialists, ATM:ad, are to open an office in the City following a second round of funding, which raised £1 million for the firm in December last year.The firm’s media sales team will now relocate to London’s Cannon Street, completing the move by 6 March, to capitalise on the cash point medium’s increasing… Continue reading Cash Point Ad Firm Expands To Build City Clients

Newspaper publisher, Trinity Mirror, has revealed a drop in turnover for the 52 weeks to January 1st 2006, dipping by 1.3% like for like to £1.12 billion after a slowdown in the UK economy resulted in a fall in marketing spend.Despite this decline, Trinity reported a year on year increase of 5.9% in pre-tax profits,… Continue reading Trinity Suffers 1.3% Drop In Turnover In 2005

Flextech is to extend its Trouble television brand with the launch of Homegrown, a multi-platform initiative airing content generated by its own users.The new initiative will focus on viral video content, with users able to upload content from mobile phones and home computers.Content will then be re-packaged by Trouble for broadcast through the Trouble channel… Continue reading Trouble Looks To Viewers For New Content

The media industry needs to expedite its transition to electronic trading systems, according to some of the American industry’s biggest players, with internet-based transactions holding the key to cost-cutting and efficiency.Speaking at the American Association of Advertising Agencies’ annual Media Conference and Trade Show in Orlando this week, Greg Smith, CIO of McCann Worldgroup, said… Continue reading E-Business An Urgent Priority For Media Industry

Chris Evans is to extend his role at BBC Radio 2, taking over the station’s weekday Drivetime show next month from long-time host Johnnie Walker.Evans currently presents a show for the station on Saturday afternoons, having signed up in a dramatic on-stage announcement at last year’s Edinburgh Radio Festival. The move saw Evans return to… Continue reading Evans Extends BBC Presence With Radio 2 Drivetime

Continental Airlines has become the first advertiser to use a special build site by Viacom Outdoor at London’s Bank tube station, signing up to use the “Bank Globe” as part of their brand building strategy.The activity will see Continental Airlines capitalise on the site’s dominance of the main ticket hall at Bank, and the station’s… Continue reading Viacom Signs Debut Advertiser For Special Build Globe