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Advertising expenditure in the UK saw a year on year increase of 2.1% in 2005, reaching £15,973 million, according to the Advertising Associations’ (AA) latest Quarterly Survey of Advertising Expenditure.The figures, complied and researched by the World Advertising Research Centre (WARC), cover all media and reveal that the internet enjoyed the largest growth in 2005,… Continue reading UK Adspend Up By 2.1% In 2005

Emap is considering the future of its Slimming and Health Plus titles, with the consumer health magazines expected to hear their fate tomorrow, after a brief consultation period.Both publications have suffered a down turn in circulation over the past years, with Slimming suffering a year on year drop of 47.2% in the latest set of… Continue reading Emap Considers Offloading Health Magazines

The UK has the highest digital television penetration rate of any country in the world, with the latest figures from Ofcom revealing that just under 70% of UK households use the technology.Digital satellite is now the UK’s most popular television platform, with Ofcom showing that for the first time there are more digital satellite subscribers… Continue reading UK Enjoys Highest Worldwide Digital TV Penetration

The number of European Homes with digital television access is expected to quadruple over the next four years, with new research forecasting 44.9 million European countries to have access to digital signals on their main TV set by 2011.According to Informa Telecoms and Media, 16.6% of European homes will be digitally enabled by 2011, compared… Continue reading Digital TV To Reach 45 Million Europeans By 2011

Channel 4 is to court controversy later this year, with a new programme investigating the use of hypnosis as an alternative to anaesthetic in surgery – including a live hernia operation using the technique.The broadcaster has commissioned Zig Zag productions to create HypnoSurgery Live, with the programme designed to be “a serious scientific investigation” into… Continue reading Channel 4 Surgery Show To Court Controversy

Government watchdog, Ofcom, has awarded nine new community radio licences, bringing the total awarded to ninety-three.The new licences will cover the areas of Dorset, West Yorkshire, Suffolk, Lincolnshire, Bedfordshire, Salisbury Plain, Hertfordshire and NorthEast Wales.The new community licences will cover small areas with low power transmitters, forming a third tier of radio operating on a… Continue reading Ofcom Awards Nine New Community Radio Licences

ITV is to restructure its scheduling team, a move which will see Priya Singh join the commercial giant as the new head of off-peak scheduling for ITV1, while Stephen Price is promoted to become controller of the channel’s peak time scheduling.Both new appointments will report to David Bergg, ITV’s director of programme strategy, who now… Continue reading ITV Restructures Scheduling Chiefs

BBC One’s Match of the Day dominated prime time viewing last night, with the FA Cup game between West Ham and Bolton drawing 4.6 million adults on average.The performance was enough to see off shock-orientated competition from ITV and Channel 4, with Britain’s Oldest Mums and Dads, and Fat Pets drawing 3.6 million and 3.1… Continue reading Old Parents And Fat Pets No Match For BBC Football

IASH, the Internet Advertising Sales House committee, has agreed a formal code of conduct to deliver trust and transparency in trading between advertisers, agencies and ad sales houses.To ensure self regulation is reliable, all of IASH’s member sales houses will now be required to complete an ABC ELECTRONIC audit before joining, in order to prove… Continue reading New Code To Ensure Transparent Online Ad Deals

Emap Advertising’s full marketing communications service, Emap2, is to foster insight into effective marketing activity with its first creative exhibition and seminar this month.The Art of Engagement event is to be held on Tuesday 28th and Wednesday 29th of March at The Music Room, London W1, with Marcus Rich, MD of Emap Advertising hoping to… Continue reading Emap2 To Fuel Creativity Through Ad Seminars