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Viacom Outdoor Ireland has retained the contract for the Northern Ireland Transport Holding Company, giving the company control over around ninety 48 sheets, forty 6 sheets and 10 landmark bridge locations.The contract, which will run for five years, was awarded to incumbent Viacom following a “competitive” tender process, with “stiff competition” from rival outdoor firms,… Continue reading Viacom Retains Wide-Ranging Irish Transport Rights

Last night saw an average of 5.8 million adults tune in to see Arsenal secure victory over Real Madrid in the Champion’s League on ITV1, although the BBC remained ahead of its commercial rival, with larger audiences for schedule stalwarts Eastenders and Holby City.Eastenders notched up an average 8.9 million adult viewers, securing a 42.69%… Continue reading Champion’s League Falls Short Of BBC Drama

The BBC delivered a ratings blitz last night, with BBC One’s Life On Mars continuing its winning streak, watched by just under 6 million adults, while BBC Two’s Winter Olympics secured third place behind ITV1 with almost 3.9 million.The Olympic ratings are made all the more impressive by their consistent performance against ITV1’s Coronation Street… Continue reading BBC Strong With Olympics Proving Popular

Emap’s Magic 105.4 is to launch a major promotion next month, giving away £6,000 a day throughout March as DJ Neil Fox hosts the station’s March Money Madness activity within his More Music Breakfast Show.The promotion, which runs in association with the Daily Mail, will employ a six figure marketing campaign to raise listener awareness,… Continue reading Magic’s Money Madness Aims To Ape Mystery Voice Success

Children’s magazines are an ideally placed medium to reach the younger generation, with new research, commissioned by the PPA, claiming they are an excellent “vehicle for advertisers.”The report from research agency, Stimulating World, found that magazines offer a high quality of engagement with children and is approved of by parents over other media. Advertising was… Continue reading PPA Uncover Power Of Magazine Advertising To Children

Ricky Gervais is to create another podcasting first, building on the success of his record-breaking run on GuardianUnlimited, launching the world’s first paid-for podcast through online audiobook seller, audible.com.The new podcast, retaining the Ricky Gervais Show title, will be available from 28 February, just eight days after the final episode was made available through the… Continue reading Gervais First To Take Podcasts Subscription-Only

BBC1’s Judge John Deed proved as popular as ever on Friday night, with the ratings winner attracting an average adult audience of 5.5 million, compared to A Touch of Frost on ITV, drawing in an audience of 4.4 million.The Winter Olympics continued to pull in viewers, with a healthy average adult audience of just over… Continue reading John Deed Sees BBC Friday Night Success

The BBC is to extend its downloading and podcasting trial to include hourly news bulletins, Woman’s Hour podcasts and audio highlights from BBC Two’s Newsnight.The latest extension will see almost thirty more radio programmes join the Corporation’s current podcast activity. Expected to see particular interest from the public are hourly news summaries from the BBC… Continue reading BBC Extends Podcast Trial To Include Hourly News

Regionally based marketing business, The Mission Marketing Group, has announced plans to seek an AIM listing, creating the third largest regional agency in the UK.An AIM listing will provide themission@ with access to new capital, allowing it to extend its existing businesses and develop through the acquisition of regional based marketing agencies.Chaired by Francis Maude,… Continue reading the mission@ To Float On AIM

The Commercial Radio industry has announced plans to create a single industry body, aimed at supporting advertisers and working towards a common vision for the Commercial Radio sector.The new body will be based at the Radio Centre on Shaftsbury Avenue. Funded by the Commercial Radio industry the organisation will represent the interests of the radio… Continue reading Commercial Radio Creates Single Body To Strengthen Industry