More Uncategorised articles

Media watchdog Ofcom has unveiled its Annual Plan for 2006/7, placing the transition to fully digital TV and the development of IP-based communication networks at its core.The regulator reports the nation “embracing digital in all its forms and with enthusiasm,” citing the uptake of broadband, digital TV, DAB digital radio and 3G mobile services as… Continue reading Ofcom Focuses On Switchover In Annual Plan

The Association of Online Publishers has released its 2006 Census, revealing a drastic shortage of skills required by the online publishing industry.The research reveals unfilled vacancies in almost three quarters of AOP member companies, compared with 58% in 2005.In addition, publishers rated difficulty in recruitment and retention as one of the biggest constraints on the… Continue reading Online Publishers Face Growing Gap In Skills

NTL chairman James Mooney today re-ignited speculation over the cable giant’s intentions towards English Premier League football, with the media boss claiming the company is “evaluating carefully” before deciding whether or not to bid for the broadcast rights.The company, which will soon rebrand under the Virgin marque (see NTL Confirms £962m Virgin Mobile Takeover), has… Continue reading NTL Mulls Premiership Bid And IPTV Expansion

The concluding half of ITV’s detective drama The Commander aired last night, drawing a healthy 5.6 million adult viewers on average, but failing to top BBC detective stalwarts Dalziel and Pascoe.The Corporation’s detective duo notched up an average audience of 6.2 million adults, securing a 27.8% share to knock ITV, with a share of 26.3%,… Continue reading BBC One Wins Detective Drama Duel

NTL:Telewest this morning confirmed an agreement with Virgin Mobile to see the two businesses merge, forming the nation’s first quadruple play broadcaster to offer TV, broadband, fixed line and mobile telephony.The merger will see NTL:Telewest adopt the Virgin brand in the near future, following a 30 year licencing agreement to “harness” the power of Virgin’s… Continue reading NTL Confirms £962m Virgin Mobile Takeover

Speculation continues this morning over NTL’s interest in mobile phone operator Virgin Mobile, with the cable company expected to make a second takeover offer this week, following its initial rejection at the end of last year.Reports this morning claim a value of £960 million would be placed on Virgin Mobile under the new deal, marking… Continue reading NTL Preps New Approach For Virgin Mobile

ITV1’s Celebrity Stars In Their Eyes saw off competition from the return of BBC One’s Strictly Dance Fever on Saturday night, nosing ahead of the ballroom showdown with just under 4.1 million adult viewers on average.The BBC One show notched up an average adult audience of 4.07 million, however, following the Corporation’s long-running hospital drama… Continue reading ITV Celebrities See Off Dance Competition

New research released by the Direct Marketing Association has revealed customer magazines to be the most relevant and informative form of direct marketing, with consumers eliciting the most positive response to print campaigns.The research shows customer magazines generating the highest level of positive response, with 34% of consumers obeying the call to action, either by… Continue reading DMA Hails Customer Mags As Most Effective Medium

Channel 4 has re-commissioned its E4 Music Zone strand following a strong performance which the broadcaster claims is “on par” with rivals such as MTV and TMF.The re-commissioning will see E4 continue its eight hour daily block of music programming, featuring an eclectic mix of big name artists, brand new music and classic videos, hosted… Continue reading Strong Performance Sees E4 Re-Commission Music Strand

ITV1’s long running drama programmes The Bill and Footballers’ Wives delivered a sound beating to BBC One last night, flooring competition from rivals The Family Man and Waterloo Road.The Bill notched up an average adult audience of 5.2 million last night, compared with BBC One’s Waterloo Road, which drew 4.3 million in the same time… Continue reading ITV Drama Wins Head-To-Head With BBC