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Channel 4 is to relaunch its dedicated movie channel, FilmFour, as the UK’s first free-to-air film channel, ditching its subscription fee and carrying advertising breaks within films for the first time.The switch, which will widen FilmFour’s audience across the Freeview, cable and satellite platforms, is planned for July. It will see the channel follow in… Continue reading FilmFour Moves Free-To-Air As C4 Plot On-Demand Movies

J-ET, the UK radio industry’s electronic trading system, launched in Scotland today at four media agencies and five radio sales points.J-ET is run by MediaTel Group on behalf of the IPA and CRCA; handles well over 80% of all national radio revenue; and is already in full use at major sales points in London, Manchester,… Continue reading Radio Trading System J-ET Expands Coverage To Scotland

Virgin Radio is to bring advertising sales for its online properties in house, with new head of online sales Rowan Link spearheading the initiative.Link will work closely with sales director Nick Hewat and director of digital media James Cridland to maximise the station’s online advertising revenues.Bringing 15 years of experience in radio to the new… Continue reading Virgin Takes Online Ad Sales In House To Maximise Revenue

Radio and music giant Chrysalis Group has raised more than £1.6 million through the sale of its 50% stake in recording studio firm, Air Studios.Selling the business to independent recording studio operator Strongroom Ltd, the move is designed to enable Chrysalis to focus on its more profitable businesses within the radio and music sectors.The sale… Continue reading Chrysalis Drops Studio Business To Focus on Radio

John Simm continued to draw viewers to BBC One last night, as his staring role in time travelling police drama Life on Mars drew an average adult audience of 6.4 million.The Corporation’s impressive primetime performance was enough to see off competition from ITV1’s Northern Lights, with 5.7 million, and Channel 4’s shock medical documenary, Half… Continue reading Life On Mars Joins Soaps In Ratings Win

Bouncing back from the embarrassing departure of Paul O’Grady last month, ITV is to retain one of its highest profile chat hosts, as talk show stalwart Michael Parkinson signs on for another year with ITV.Parky, who joined ITV from the BBC in 2004, has become one of the broadcaster’s most prized personalities, with his distinctive… Continue reading Parky To Stay Seated At ITV Until 2007

TV marketing body Thinkbox has appointed Andy Barnes, sales director of Channel 4, as its new chairman following the departure of previous chairman and former director of customer relationship marketing at ITV, Justin Sampson.Barnes takes the reigns at Thinkbox with immediate effect, acting as the group’s lead ambassador to represent all eight member TV companies,… Continue reading Andy Barnes Appointed New Thinkbox Chairman

IPC ignite! is to extend its iconic Loaded brand with the creation of new style magazine dubbed Fashion Inc, targeting wealthy, image-conscious men with aspirational yet grounded editorial content.The new title, publishing bi-annually, will his newsstands on 24 March priced at £5, bringing together the Loaded Fashion brand and the heritage of IPC’s parent company… Continue reading IPC Extends Loaded Fashion With New Style Mag

This morning saw the unveiling of the largest ever piece of advertising research into the gay and lesbian community, with the launch of Outright 2006 revealing to marketers the power and potential of the illusive “pink pound”.Jointly commissioned by Channel 4, OMD Insight and GaydarRadio, the survey of 18,000 gay and lesbian and 4,000 straight… Continue reading IPC Extends Loaded Fashion With New S

Business freesheet City AM is claiming to have cornered an exclusive core readership with the release of its first readership survey, claiming that 71% of its readers in the City do not read any other quality daily.The findings, which come as a result of the paper’s first online readership study, show 71% of City AM… Continue reading Research Shows City AM Cornering Wealthy Readers