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The first ‘advertainment’ campaign to be run on ITV has proved successful for advertiser MFI, which saw around 90,000 responses via text, phone and online over the Christmas period.MFI’s ‘Best Ever Sale’ campaign invited viewers to enter a competition through text, phone or online, with the £25,000 prize winner announced live on air on Christmas… Continue reading First ‘Advertainment’ Campaign Sees Strong Response

Ocean Outdoor has signed Lastminute.com as the first advertiser for its ground-breaking three-sided site on the Clapham Tower at Clapham Junction Station.The billboard will be used within Lastminute’s 2006 campaign, with the strapline “Life. Book now.”The campaign was booked by poster specialist Kinetic and follows Ocean’s acquisition of Clapham Tower’s sales contract last month (see… Continue reading Ocean Signs Lastminute For Iconic Tower Site Debut

Independent advertising and marketing services firm, BLM, has announced the multi-million pound purchase of Red Media, the UK’s largest media independent in the premium and luxury brand sector.Red Media’s clients include Diesel, Gant, Paul Smith, Aquascutum and Smythson of Bond Street, with annual media billings of £10 million.The deal will see senior Red staff remain… Continue reading BLM Snaps Up Premium Media Firm Red

Channel 4 was the only terrestrial broadcaster to avoid a dip in audience share during 2005, according to the latest figures from BARB, with the broadcaster maintaining a 9.7% share for its main channel over the year, despite mounting pressure from multi-channel competitors.The yearly figures show BBC One suffering the most over the course of… Continue reading Channel 4 Share Steady Despite Terrestrial Decline

Marketing budgets look set to rise in 2006, compared to the succession of cutbacks endured by the industry in 2005.The growth, however, appears to be at the weakest rate since 2001, indicating that gross domestic product (GDP) growth is set to be downcast in early 2006.According to the latest IPA Bellwether Report, marketing budgets for… Continue reading IPA Bellwether Predicts Rising Ad Budgets For 2006

ITV has announced a succession of new directors across its range of operations this morning, including the appointment of Ben McOwen Wilson to the newly-created position of strategy director.McOwen Wilson will join the broadcaster in March from Spectrum Strategy Consultants, where he is a partner, reporting to ITV chief executive Charles Allen.The new strategy boss… Continue reading ITV Signs New Strategy, Finance & Entertainment Chiefs

Today sees the launch of networked Bluetooth-enabled poster sites on London Underground by Viacom Outdoor, enabling more campaigns than ever to offer interactive content to commuters within the zone 1 area.The permanent network enables tube users to download content on to their mobiles using any of 15 Bluetooth ‘jacks’ developed by technology company Wideray and… Continue reading Channel 4 Onboard For Bluetooth Billboards

Five has invited agencies to pitch for its advertising account ahead of a rebrand later this year, an activity the broadcaster’s incumbent agency, TBWA/London, will play no part in following its decision not to re-pitch for the business.Five’s director of marketing, Jane Scott, said that TBWA/London had created “exciting and creative” work for the broadcaster… Continue reading Five Scouts For Agency Ahead Of Rebrand

The finale of ITV’s Soapstar Superstar on Saturday delivered a harsh blow to Channel 4’s Celebrity Big Brother, despite its surprise introduction of TV veteran Jimmy Saville to the famous house.The all-singing celebrity showdown drew a mammoth 7.5 million adults on average, compared with Big Brother‘s 2.8 million.ITV also saw success with the launch of… Continue reading ITV’s Saturday Shows Put Channel 4 In The Shade

United Business Media (UBM) has announced the appointment of Gary Hughes as the new chief executive of CMP Information (CMPi), the company’s specialist consumer publishing division.Hughes will take up the new role later this month, bringing extensive media experience, most recently from his five year role as group finance director at Emap, a position which… Continue reading UBM Appoints Ex-Emap Director As New CMPi Chief Exec