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ITV secured a resounding victory in the celebrity TV face-off against Channel 4’s Big Brother last night, with its Soapstar Superstar scoring adult audiences more than 2 million higher that of the famous reality show.With an average adult audience of 6 million for its 90 minute duration, Soapstar Superstar crushed opposition from Big Brother, which… Continue reading Soap Star Singers Hit High Note For ITV

GCap’s 95.8 Capital FM has today unveiled a radical rebranding, returning the station’s name to Capital Radio and shifting its music policy to offer less repetition and fewer advertisements.The radically reduced ad minutage, first announced in November, is specifically designed to attract those who see advertising as a “turn-off.” The new format Capital will never… Continue reading Capital Radio Returns Following Rebrand

Adam Freeman is to remain at Guardian Unlimited as the company’s head of commercial development, reversing a previous announcement that he was to join digital media specialist I-Level at the last minute.The media boss was due to join I-Level spin off, Generator Consulting, this month, but will now remain with the Guardian, continuing his current… Continue reading Freeman Backtracks From I-Level To Remain At Guardian

A price war between several national newspapers looks imminent today, following unexpected price cuts by three of the nation’s daily titles.The Daily Express today lopped 10p from its cover price, reducing it to 30p, while stablemate the Daily Star shed 5p to the same price.Associated Newspapers also adjusted the cover price of the Daily Mail,… Continue reading Price War Looms As Newspapers Cut Costs

ITV is to unveil new branding today, overhauling its on-screen identity to give a unified feel across each of its four channels.The new branding brings ITV1, ITV2 and ITV3 into line with the recently launched ITV4, which launched on 1 November 2005 (see ITV Gears Up For Digital Launch), and is designed to unite the… Continue reading ITV To Unveil Unified Branding

Highbury House Communications is expected not to receive more than £5 million for the sale of its magazines, according to sources close to the publisher.A report in this mornings Times claims that the proceeds of the sale of the titles would only pay back a small portion of the £30 million debt that crippled the… Continue reading Highbury Magazines May Raise Only £5 Million

The Guardian is to raise its cover price by 10p on Monday, putting it on a par with the Independent at 70p and continuing the trend for rising cover prices which began last September.The title’s new cover price will fall behind the Financial Times and Racing Post, priced at £1 and £1.30 respectively, holding joint… Continue reading Guardian To Raise Cover Price From Monday

Nickelodeon is to make its first inroads to the Freeview platform with a pre-school programming block on sister channel TMF later this month.Airing between 7am and 9am the new programme strand will be dubbed “Noggin” and feature content from Nick Jr such as Thomas the Tank Engine and Dora the Explorer.The move will make Nickelodeon… Continue reading Nickelodeon To Air Kids Programming Via Freeview

The launch of Celebrity Big Brother gave Channel 4 a ratings boost last night, with 5.8 million adults tuning in on average to see this year’s contestants enter the famous house.The programme beat off competition from both the BBC’s terrestrial channels, as well as Five, but was topped by ITV’s Doc Martin, with an audience… Continue reading Big Brother Launch Sees Success For Channel 4

BSkyB and Microsoft have announced plans to forge a deal, allowing the broadcaster to launch a video-on-demand (VoD) service for computers and furthering its reach into the broadband marketplace.The partnership will give BSkyB subscribers who own PC’s with Microsoft’s Media Centre software the ability access VoD through Sky’s new Sky By Broadband Service, with service… Continue reading BSkyB Signs Deal With Microsoft To Provide VoD