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This morning saw the unveiling of the largest ever piece of advertising research into the gay and lesbian community, with the launch of Outright 2006 revealing to marketers the power and potential of the illusive “pink pound”.Jointly commissioned by Channel 4, OMD Insight and GaydarRadio, the survey of 18,000 gay and lesbian and 4,000 straight… Continue reading IPC Extends Loaded Fashion With New S

John Simm continued to draw viewers to BBC One last night, as his staring role in time traveling police drama Life on Mars drew an average adult audience of 6.4 million.The Corporation’s impressive primetime performance was enough to see off competition from ITV1’s Northern Lights, with 5.7 million, and Channel 4’s shock medical documenary, Half… Continue reading Life On Mars Joins Soaps In Ratings Win

ITV and the BBC have confirmed their plans for shared coverage of the World Cup Finals in Germany later this year, an event guaranteed to score highly in each broadcaster’s schedules as football fever grips the nation.The arrangements will see the BBC provide live coverage of England v Paraguay on 10 June, followed by ITV… Continue reading BBC And ITV Agree World Cup Coverage Share

Poster specialist Viacom Outdoor Ireland has announced a restructuring of its senior management team following its loss of the CIE contract last month.The management reshuffle will see the poster firm boost its senior management to focus on growth, with Marie Lawlor appointed head of sales and Stewart Smyth as head of development. The company’s John… Continue reading Viacom Outdoor Boosts Management After CIE Contract Loss

Business freesheet City AM is claiming to have cornered an exclusive core readership with the release of its first readership survey, claiming that 71% of its readers in the City do not read any other quality daily.The findings, which come as a result of the paper’s first online readership study, show 71% of City AM… Continue reading Research Shows City AM Cornering Wealthy Readers

The BBC’s slick new drama Hotel Babylon continued to draw large audiences last night, with 5.6 million adults tuning in on average.The programme went head to head with ITV1’s high tech thriller, Eleventh Hour, which scored 3.7 million adult viewers on average.Channel 4’s dramatised documentary, Challenger: Countdown to Disaster, performed less well meanwhile, drawing 1.8… Continue reading Hotel Babylon Remains Popular Destination For Viewers

Christmas sales have boosted digital radio uptake, according to new figures from the Digital Radio Development Bureau (DRDB), with almost 500,000 digital receivers sold in December alone.The festive sales push the number of DAB purchases to date to 2.7 million, with 1.4 million sold in 2005 alone.Around 5.4 million people now listen to digital radio… Continue reading Festive Radio Sales Boost DAB Uptake

Ulster TV has withdrawn from bidding for the nine GCap Media Stations currently under auction, leaving the path open for the remaining contenders.According to a report in this morning’s Guardian, the Local Radio Company, UKRD and Absolute Radio are all considering making an offer for the GCap radio stations.GCap announced plans to dispose of the… Continue reading UTV Backs Down From GCap Radio Sale

Satellite giant Sky is gearing up for the launch of its long-awaited high definition (HD) service, listing the first wave of HD channels in its electronic programme guide (EPG), and enabling the first interactive systems ahead of launch later this year.The broadcaster will begin to carry listings for its first nine HD channels over the… Continue reading Sky Gears Up For High Definition Launch

The BBC’s family history show, Who Do You Think You Are, proved its consistency as a ratings winner last night, topping primetime viewing with an average of 5.6 million adults tuning in to trace Julian Clary’s heritage.The programme, which has scored ratings wins in the past, despite tough competition from Channel 4 and ITV (see… Continue reading Family History Proves Its Pedigree For BBC Two