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Internet advertising spend will represent 10% of total American ad dollars by 2010, doubling from 5% last year to grow at an annual rate of 14% over the next five years, according to a new report from Parks Associates.The report, entitled “The Changing Face of Advertising in the Digital Age,” cites data from the firm’s… Continue reading Research Shows Online Ads To Double In Five Years

Daily Newspaper MarketThe daily newspaper market saw a tumultuous month in November, with several quality titles managing to increase sales year on year, while both the mid market sector and the popular market suffered downturns across the board.The Guardian managed the largest increase in circulation year on year, adding 6.3% to total 401,029. However, the… Continue reading ABC National Newspaper Round-Up: November 2005

Daily Mail and General Trust (DMGT) has tabled a bid for online content firm Fastcrop, seeking to widen its online portfolio with the company’s primelocation.com residential property website.Primelocation is one of the UK’s leading websites for estate agents wishing to advertise properties online, as well as for listings of properties located abroad.DMGT’s bid totals £48… Continue reading DMGT Widens Portfolio With Property Bid

SMG released a trading update this morning, reporting that it will perform broadly in line with analysts’ forecasts for 2005.The group expects to perform well, despite soft advertising markets in the second half of 2005, with the company’s Scottish TV and Grampian TV expected to outperform the ITV Network for the year as a whole,… Continue reading SMG Sees Business On Target For End Of Year

NTL’s plans to create a ‘quadruple play’ business with the acquisition of Virgin Mobile have hit a stumbling block, as Virgin’s board rejected an £817 million bid, despite the deal having majority shareholder Sir Richard Branson’s backing.Virgin’s board opposed NTL’s offer, claiming that it undervalued the business, although press speculation this morning suggests that the… Continue reading Virgin Mobile Backs Away From NTL Deal

ITV returned to the jungle last night, with reunion show I’m A Celebrity Get Me Out Of Here: Coming Out offering viewers the chance to catch up with the now concluded show’s contestants and drawing over 6.5 million viewers.The programme dominated prime time viewing last night, with BBC One’s competing Life in the Undergrowth notching… Continue reading ITV’s Celebrity Reunion Continues Primetime Dominance

The Advertising Association (AA) has announced the election of Mark Lund, chief executive of Delaney Lund Knox Warren & Partners, as its new chairman-elect following the decision by current chairman, David Kershaw, chief executive of M&C Saatchi, to stand down at the end of March 2006.In announcing his intention, Kershaw suggested Lund as his successor,… Continue reading AA Appoints Lund As New Chairman

ITV is to extend its online presence with the purchase of Friends Reunited for £120 million, as well as an extra payment of £55 million in three years’ time if the website’s performance meets expectations.The website, which was created by husband and wife team Steve and Julie Pankhurst five years ago, has expanded rapidly in… Continue reading ITV Plans Online Expansion With Friends Reunited Purchase

The BBC secured a ratings win over ITV last night, despite the commercial giant airing the final match in group G of the Champions League between Chelsea and Liverpool.The match, which drew an average of 5.6 million adult viewers, ended in a 0-0 draw to leave Chelsea manager Jose Mourinho visibly downbeat.Meanwhile, the BBC’s Eastenders… Continue reading BBC Scores Ratings Win Over ITV Football

The reduced costs of operating digital radio stations, along with their ability to cater for more niche interest groups, will see a surge in popularity for speech-based offerings, according to radio chiefs speaking at yesterday’s MediaTel INSIGHT Digital Radio and Beyond Seminar, held in association with MediaGuardian.Ralph Bernard, chief executive of GCap Media, began the… Continue reading Radio Bosses See Speech Renaissance In Digital