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New figures from the Advertising Association (AA) show ad expenditure in the UK to have totaled £3,779 million in the third quarter of 2005, representing a marginal increase of 0.1% year on year.The figures, published today in the AA’s Quarterly Survey of Advertising Expenditure, show a 2.3% decline in real terms, after adjusting for inflation.The… Continue reading Q3 Ad Revenues See “Marginal” Increase

BSkyB has secured 88.18% of telecoms firm EasyNet, bringing the deal to acquire the firm a step closer to completion.EasyNet’s shareholders have broadly welcomed the deal, with 65% agreeing to the deal, worth £211 million. Sky has also purchased 23.9% of the company’s issued share capital lifting its acquired percentage to 88.l8%.The deal has since… Continue reading Sky Close To Completing EasyNet Deal

MediaTel Group has launched its yearly Sports Quiz, running this year’s event in aid of Scope and the Pulmonary Hypertension Association.Entries to the quiz are free of charge, although entrants are asked to make a donation to either of the charities before making predictions on the outcome of 25 upcoming sporting events.Prizes are won by… Continue reading MediaTel Group Kicks Off Yearly Sports Quiz

Virgin Radio is to undertake a review of its brand image amongst trade audiences, hiring strategic brand consultancy, Branded, ahead of a push for more promotional and business opportunities.Branded’s review will provide Virgin with insight into perceptions of its brand within the marketplace, helping to inform the station’s trade strategy and communication going forward. As… Continue reading Virgin Radio To Undertake Trade Branding Review

H Bauer’s TVQuick magazine is to increase its cover price by 5p later this month, although the increase is unlikely to spark the same price war fears as other TV mag price rises earlier this year.The increase takes TVQuick‘s cover price to 70p, effective from 23 December, narrowing the price gap on rival IPC’s TV… Continue reading Price Rise Sees TVQuick Increase Sales Value

Daily Newspaper MarketThe daily newspaper market saw a tumultuous month in November, with several quality titles managing to increase sales year on year, while both the mid market sector and the popular market suffered downturns across the board.The Guardian managed the largest increase in circulation year on year, adding 6.3% to total 401,029. However, the… Continue reading ABC National Newspaper Round-Up: November 2005

The latest ABC figures released today show the Guardian continuing to profit from its switch to the Berliner format, with the paper notching up a circulation increase of 6.3% year on year to give sales of just over 401,000.The title, which made the change to Berliner in mid-September, has outperformed the market in the following… Continue reading Guardian’s Berliner Continues Sales Increase

Satellite giant BSkyB has no plans to enter the mobile market, the company’s chief financial officer has revealed, with the company seemingly untroubled by cable rival NTL’s ambitions for ‘quadruple play’ services of TV, phone, internet and mobile.Speaking at a conference in New York, Jeremy Darroch, chief financial officer at BSkyB, claimed: “We don’t feel… Continue reading BSkyB Untroubled By NTL’s Mobile Ambitions

New figures from media watchdog Ofcom have revealed 65.9% of UK households watching digital television, up from 63.0% in the previous quarter.According to Ofcom’s figures, the total number of households viewing digital television grew by more than 760,000 year on year to almost 16.5 million. In total there are now more than 6.3 million free-to-view… Continue reading Ofcom Estimates Show 65.9% Of Britain With Digital TV

Internet advertising spend will represent 10% of total American ad dollars by 2010, doubling from 5% last year to grow at an annual rate of 14% over the next five years, according to a new report from Parks Associates.The report, entitled “The Changing Face of Advertising in the Digital Age,” cites data from the firm’s… Continue reading Research Shows Online Ads To Double In Five Years