ITV appears to be on the right track to embrace the impending digital age, with a panel of industry experts, rather to the surprise of many in the audience, commending chief executive Charles Allen’s leadership skills in preparing the channel for the multi-channel era.At the fifth MediaTel Media Question time, Bob Wootton, director of media… Continue reading MQT: ITV Ahead Of The Game In Multi-Channel Build Up- “Charles Is Playing A Blinder”
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Internet search giant Google has announced that it has launched a separate content bid service for its search marketing tool Adwords, with the service enabling advertisers to set one price when their ads run on search sites and a separate price when they run on content sites.Explaining how the service works, Google said in a… Continue reading Google Launches Content Bid For Adwords
Advertising agency BBH has recently announced plans to “put media strategy back in the creative agency” resulting in other agencies implementing resources to bring media thinking back into the advertising process.Raising the issue at last night’s fifth MediaTel Media Question time, Paul Longhurst, ex managing director of The Allmond Partnership, asked the panel for their… Continue reading Calls For Agencies To Unite Creative And Media Divisions
Iconic gossip magazine, Hello, is to extend the reach of its celebrity news operations with a new service providing rolling headlines to plasma screens in hair salons throughout the UK.The network of screens will feature Hello branded showbiz updates across 250 locations. launching in association with Vision TV, the publisher will provide headlines using the… Continue reading Hello Signs For Salon Brand Extension
ITV’s I’m A Celebrity… continued to perform well last night, building on Sunday’s launch night success with an average adult audience of 8.8 million.The programme secured a 38.8% share on average, peaking at 39.2% in the first 15 minutes with 8.9 million viewers.Elsewhere, ITV saw success with a triple bill of Coronation Street, drawing 11… Continue reading Celebrities Hog The Limelight For ITV
IPC’s Nuts magazine has announced a massive re-launch of its online operations, boosting content and offering increased multimedia features.The new site will pack exclusive pictures and video clips of Nuts cover girls, as well as games and an enhanced reviews section.The site’s new design presents Nuts content in a “sophisticated and entertaining way,” according to… Continue reading IPC Grows Nuts With 3G Services And Online Revamp
Virgin Radio is to offer its digital stations to cable customers via the Telewest network, extending their potential reach by 1.2 million.The deal will see Virgin Radio Classic Rock and Virgin Radio Xtreme join Telewest’s digital TV platform from today.Commenting on the station’s extension onto cable, Nick Hewat, sales director at Virgin, said: “Our new… Continue reading Virgin Taps Telewest For Wider Digital Reach
Digital radio (DAB) listening has overtaken combined listening via digital television (DTV) and through the internet, with total listening hours for digital radio increasing by 165% year on year, according to new figures from RAJAR.RAJAR reveals that listening to the radio via DTV has risen by 42% over the past year, while the internet has… Continue reading Digital Radio Sees Surge In Listening
Over half of online Briton’s visit a travel site every month, a growth of 20% in the last year, according to new figures from Nielsen//NetRatings, with the over 50s being particularly active in the area.Nielsen//NetRatings claim that 86% of all British internet users aged over 50 have visited a travel site in the last year,… Continue reading UK Online Travel Site Increasing In Popularity
Channel 4 looks set to scoop the latest slot on the Freeview platform following Five’s withdrawal from bidding after securing alternative spectrum via Top Up TV.The two broadcasters had been facing a head to head battle over the Freeview airspace, although Five’s deal to secure spectrum space from Top Up TV for its first digital… Continue reading Channel 4 Set To Scoop Freeview Airspace