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Advertising agency BBH has recently announced plans to “put media strategy back in the creative agency” resulting in other agencies implementing resources to bring media thinking back into the advertising process.Raising the issue at last night’s fifth MediaTel Media Question time, Paul Longhurst, ex managing director of The Allmond Partnership, asked the panel for their… Continue reading Calls For Agencies To Unite Creative And Media Divisions

Iconic gossip magazine, Hello, is to extend the reach of its celebrity news operations with a new service providing rolling headlines to plasma screens in hair salons throughout the UK.The network of screens will feature Hello branded showbiz updates across 250 locations. launching in association with Vision TV, the publisher will provide headlines using the… Continue reading Hello Signs For Salon Brand Extension

Richard Eyre, chairman of the Interactive Advertising Bureau (IAB) and former chief executive of ITV, called for current ITV boss Charles Allen to be allowed to unpick the Contract Rights Renewal (CRR) agreement last night, telling the audience at MediaTel Group’s Media Question Time that the process is “not good” for the industry and should… Continue reading CRR “Not Good” For Ad Industry

The radio industry needs to leave behind its preoccupation with analogue stations and concentrate on the digital future in order to guarantee survival, according to industry experts speaking at last night’s MediaTel Group Media Question Time.Speaking as part of the event’s panel, Virgin Radio chief executive Fru Hazlitt told the audience that “commercial radio has… Continue reading Experts Urge Future Focus For Radio

How long can newspapers go on as printed entities? That was the implied point drawn from a question posed at last night’s MediaTel Media Question Time.Richard Eyre, a non-executive director of The Guardian Media Group and chairman of the Internet Advertising Bureau, told the audience that, although the Guardian still has some future in traditional… Continue reading MQT Panel Questions Future In Print

ITV’s I’m A Celebrity… continued to perform well last night, building on Sunday’s launch night success with an average adult audience of 8.8 million.The programme secured a 38.8% share on average, peaking at 39.2% in the first 15 minutes with 8.9 million viewers.Elsewhere, ITV saw success with a triple bill of Coronation Street, drawing 11… Continue reading Celebrities Hog The Limelight For ITV

IPC’s Nuts magazine has announced a massive re-launch of its online operations, boosting content and offering increased multimedia features.The new site will pack exclusive pictures and video clips of Nuts cover girls, as well as games and an enhanced reviews section.The site’s new design presents Nuts content in a “sophisticated and entertaining way,” according to… Continue reading IPC Grows Nuts With 3G Services And Online Revamp

Virgin Radio is to offer its digital stations to cable customers via the Telewest network, extending their potential reach by 1.2 million.The deal will see Virgin Radio Classic Rock and Virgin Radio Xtreme join Telewest’s digital TV platform from today.Commenting on the station’s extension onto cable, Nick Hewat, sales director at Virgin, said: “Our new… Continue reading Virgin Taps Telewest For Wider Digital Reach

Digital radio (DAB) listening has overtaken combined listening via digital television (DTV) and through the internet, with total listening hours for digital radio increasing by 165% year on year, according to new figures from RAJAR.RAJAR reveals that listening to the radio via DTV has risen by 42% over the past year, while the internet has… Continue reading Digital Radio Sees Surge In Listening

New research from Viacom Brand Solutions has used brain scans to measure viewers’ response to TV advertising, revealing an increase in effectiveness of 24% for those commercials placed around relevant programming.The study, one of the first of its kind within television, examined nine key areas of brain activity affecting viewers’ analysis, absorption, effort, long-term memory,… Continue reading Brain Scans Show Relevance Is Key To TV Ads