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Search engine giant, Google has announced that it is testing a new product, which gives consumers a free and immediate way to speak to advertisers on the Google search results page.The new initiative will allow users to click on the phone icon in the results page and then enter in their phone number. Once the… Continue reading Google Tests Click-To-Call Service

BBC2 has announced plans to be the first of the corporation’s channels to be broadcast over the internet, allowing the broadcaster to reach viewers via mobile phones and the internet.Speaking at a conference organised by Broadcast magazine, Roly Keating, controller of BBC Two claimed that the channel would be “in the front line” of launching… Continue reading BBC2 To Broadcast Online In 2006

Global advertising firm, WPP and private equity firm, Hellman & Freidman are expected to withdraw from bidding for media and communications group Aegis, with the companies thought to be releasing statements claiming that Aegis has rebuffed their offers.According to reports in the Wall Street Journal Aegis turned down offers from WPP and Hellman & Freidman,… Continue reading WPP And Hellman & Freidman To Withdraw From Aegis Bid

GCap is to re-brand and re-position its flagship Capital 95.8FM station from the New Year, and is to cut advertising minutage and the length of advertising breaks from December 12thThe announcement was made to major agencies at a briefing last night attended by GCap senior management after the stock market had closed, and prior to… Continue reading Ad Breaks and Minutage Cut on Flagship Capital Radio from December

ITV’s I’m A Celebrity…Get Me Out Of Here… enjoyed a healthy performance last night, attracting an average of 7.1 million adult viewers, with an audience share of 31.69%, only a slight drop from the 36.6% share it received on Sunday, its opening night.ITV retained its audience with the later showing of Corination Street, with the… Continue reading ITV Dominates With Celebrities

GCap Media is to sell nine stations and re-brand in other key areasThe nine analogue stations for sale are in the south-west, north-west and north Wales, including Marcher Group “leaving us in the seven key ITV areas where we have excellent coverage, ” said Chief Executive, Ralph Bernard.Other changes see:Analogue station Capital Gold combined with… Continue reading GCap sells nine stations and plans to launch XFM and Gold brands on Digital

In a candid presentation to key agencies ahead of today’s formal results announcement, GCap Chief Executive, Ralph Bernard focused on the bold, strategic changes that his “root and branch” review of the company had led him to. “We have completed a restructure designed to cut costs and revitalise the company, “he said. “Our major shareholders… Continue reading Audiences and Profits “Unacceptable” says GCap’s Bernard

Special interest magazine publisher, Future, has announced the appointment of Clare Dove, Condé Nast’s publisher for its Contracts division, as its new London sales director with immediate effect.Prior to her role with Condé Nast, Dove was director of advertising for Trinity Mirror, leading the ad sales teams for newspapers including the Daily Mirror, The People… Continue reading Future Poaches Conde Nast Publisher For Sales Role

TomTom, Europe’s leading in-car navigation solution provider has announced plans to join forces with Virgin Radio to promote its TomTom GO range, targeting a national audience via the station’s Pete & Geoff Breakfast Show.The campaign will run exclusively on Virgin Radio, with the breakfast show duo demonstrating the TomTom GO range. The Virgin Radio Breakfast… Continue reading Virgin Breakfast Show To Promote In Car Navigator

ITV appears to be on the right track to embrace the impending digital age, with a panel of industry experts, rather to the surprise of many in the audience, commending chief executive Charles Allen’s leadership skills in preparing the channel for the multi-channel era.At the fifth MediaTel Media Question time, Bob Wootton, director of media… Continue reading MQT: ITV Ahead Of The Game In Multi-Channel Build Up- “Charles Is Playing A Blinder”