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Channel 4 looks set to scoop the latest slot on the Freeview platform following Five’s withdrawal from bidding after securing alternative spectrum via Top Up TV.The two broadcasters had been facing a head to head battle over the Freeview airspace, although Five’s deal to secure spectrum space from Top Up TV for its first digital… Continue reading Channel 4 Set To Scoop Freeview Airspace

Global advertising group, WPP is reported to be considering its options for a joint bit for Aegis Group by obtaining support from the Group’s biggest shareholder, Vincent Bollore.The French entrepreneur has recently been strengthening his position in the company, now owning a quarter of the media group.According to a report in Saturday’s Daily Telegraph, Bollore… Continue reading WPP And Bollore To Launch Joint Attack On Aegis

New research from Viacom Brand Solutions has used brain scans to measure viewers’ response to TV advertising, revealing an increase in effectiveness of 24% for those commercials placed around relevant programming.The study, one of the first of its kind within television, examined nine key areas of brain activity affecting viewers’ analysis, absorption, effort, long-term memory,… Continue reading Brain Scans Show Relevance Is Key To TV Ads

Channel 4 is to bolster its broadband offering with a new comedy channel, showcasing publicly contributed content in the same vein as its online documentary service FourDocs.The new 4Laughs website, launching in spring 2006, will allow comedy fans to post their own video sketches which can then be rated by other site users.Jointly conceived by… Continue reading Channel 4 Sights Online As New Comedy Conduit

Channel Five has announced plans to take a strategic investment in pay-TV provider Top Up TV’s business, allowing both parties to explore and develop a number of free and pay services on Freeview.The agreement will also allow the groups to investigate broadcast options on other platforms, including Five’s plans to launch further free-to-air channels.Commenting on… Continue reading Five Joins Forces With Top Up TV

BBC1 swept the board last night with its high profile schedule of programmes enjoying a strong audience of adult viewers. The return of Matt Lucas and David Walliams Little Britain attracted an average adult audience of 8.1 million, beating ITV’s Doc Martin which drew in 7.3 million.The first part of Eastenders pulled a healthy average… Continue reading BBC Enjoys Little Britain Success

Media intelligence provider, Thomson Intermedia has secured a contract with Trinity Mirror to provide E-vouchering services to the newspaper publisher, with the deal ensuring that Thomson Intermedia will be the only media monitoring company with direct access to the vast dataset of Trinity Mirror’s regional titles.Thomson Intermedia’s e-vouchering system will sit on the desktops of… Continue reading Trinity Signs Thomson Intermedia For E-Vouchering

Martin Newland has resigned as editor of the Daily Telegraph, being replaced immediately by John Bryant as acting editor.Newland is due to leave the newspaper at the end of the month, with industry speculation claiming that Newland did not want to work under a editor-in-chief after Bryant’s recent appointment.Earlier this year, Newland signed Neil Darbyshire… Continue reading Newland Steps Down As Daily Telegraph Editor

Digital television is preparing for a seven year marketing push, with a new advertising campaign launched on Monday urging customers to buy digital TV’s and set-top boxes in the upcoming Christmas season.The multimedia campaign will be shown in the areas where the switchover will start, covering Cumbria and southern Scotland, with the region due to… Continue reading Digital TV To Enjoy Strong Advertising Push

The ASI European TV Symposium, which started in Warsaw yesterday, saw one of the most convincing presentations yet of the future of mobile television. Delivered by consultant Dermot Nolan of TBS, his analysis of the Telco / TV markets was compelling.Global Telcos seeking new markets having achieved saturation coverage, and with appropraitely global economies of… Continue reading Brace yourselves for Many Years of “Mobisodes”