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Digital television is preparing for a seven year marketing push, with a new advertising campaign launched on Monday urging customers to buy digital TV’s and set-top boxes in the upcoming Christmas season.The multimedia campaign will be shown in the areas where the switchover will start, covering Cumbria and southern Scotland, with the region due to… Continue reading Digital TV To Enjoy Strong Advertising Push

The ASI European TV Symposium, which started in Warsaw yesterday, saw one of the most convincing presentations yet of the future of mobile television. Delivered by consultant Dermot Nolan of TBS, his analysis of the Telco / TV markets was compelling.Global Telcos seeking new markets having achieved saturation coverage, and with appropraitely global economies of… Continue reading Brace yourselves for Many Years of “Mobisodes”

Delegates of the ASI European TV Symposium in Warsaw this week heard of the emerging IPTV models as broadcasters and programme companies begin to accept that a new era of TV beckons.Graham Lovelace of Lovelace Consulting illustrated four recent examples:CBS – making programmes available three days after broadcast; free and – an interesting point –… Continue reading IPTV Models Emerge as Commercial Momentum Increases

Premium beer brand Cobra will be the first broadcast sponsor on ITV4, extending its fully integrated sponsorship of all movies on ITV2 and ITV3 after the successful launch of “CobraVision” earlier this year.The deal, now estimated to be worth £1.2 million, was originally the biggest single deal negotiated for ITV2 and ITV3, marking Cobra’s first… Continue reading Cobra Beer Extends ITV Sponsorship To ITV4

ITV1’s documentary on boy band Take That, Take That…For the Record proved a success, with the show attracting an average of 5.4 million adult viewers.BBC2 also enjoyed strong viewing for its drama Rome with an average of 4.48 million adult viewers, while BBC1 drew in 2.1 million with its documentary 7/7 The Day the Bombs… Continue reading Take That Triumphs For ITV

Vodafone live!’s new mobile TV services are proving popular with 3G customers, with initial usage figures demonstrating strong demand for the technology which launched at the beginning of the month in conjunction with BSkyB.The first two weeks of the launch saw customers access one million streams of mobile TV channels, on the Vodafone UK network… Continue reading Vodafone Live! 3G TV Popular With Customers

The European Commission has announced a new deal over the broadcast rights of the football Premier League, ending Sky’s exclusivity over the sporting event and opening up a more even system of bidding over football rights.Commenting on the new decision, Richard Scudamore, chief executive of the Premier League said: “This has been a long a… Continue reading Euro Regulator Ends Sky Premier League Exclusivity Rights

The Media Planning Group (MPG) has appointed Jim McDonald to be its head of broadcast, with the former commercial director and managing partner of the Allmond Partnership taking up the position in December.The appointment is the latest one at MPG after Mark Craze joined as managing director in July, signalling an important step in the… Continue reading MPG Appoints McDonald As Head Of Broadcast

Barclays Bank is running a television campaign for its personal current account across the 12 ethnic digital channels represented by multicultural digital TV saleshouse MEMS, marking the first time a UK bank has run a campaign across a roster of ethnic channels.The six-week campaign will target more than two million Asian, Afro-Caribbean and Latin American… Continue reading Barclays Runs First Bank TV Campaign Across Ethnic Channels

IPC SouthBank group advertisement director Mark Reen today announces the creation of a new Luxury ad sales team, headed up by Jamie Wilson, currently SouthBank International sales director. The new central team will play a fundamental role in developing the potential of the SouthBank portfolio of women’s monthlies for key luxury clients. Jamie will lead… Continue reading Barclays Runs First Bank TV Campaign Across Ethnic Channels