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The Media Research Group is to conduct a review of its direction and relevance, questioning its members and making changes to its remit in order to maintain a focus on the industry’s most pressing topics.The findings of the review will be presented at the MRG one-day conference in November, following qualitative research conducted by Quaestor… Continue reading MRG To Consult Members On Future Direction

Advertisements on the London Underground train network will be included in the POSTAR survey following the accreditation of the Tube Research Audience Classification (TRAC) system by POSTAR’s management.Helen Tridgell, managing director of POSTAR, announced today that the move is the first step towards unified out of home media measurement, expressing delight at the inclusion of… Continue reading POSTAR Expands To Include Tube Advertisements

Pay-TV provider Top Up TV has signed Setanta Sports to its portfolio of channels, initially offering the channel to its Scottish customers, but giving the channel the potential to reach more than five million Freeview households.Setanta, the exclusive live broadcaster of Scottish Premier League, will begin broadcasting to Top Up TV customers in the Scottish… Continue reading Top Up TV Brings Setanta To Scottish Freeview Homes

ITV Sales has begun taking bookings for interactive ad campaigns on the broadcaster’s newest digital channel, ITV3.The entertainment and drama-focused station will begin broadcasting interactive content within its ad breaks from 1st August, marking an extension of ITV’s interactive portfolio and offering a variety of new features to advertisers.To celebrate the launch, ITV is promoting… Continue reading ITV3 Celebrates Interactive Ads With Cut-Price Fees

ITV has signed Yahoo! UK & Ireland to provide search technology, sponsored search and contextual advertising on its network of websites, including microsites for high-profile shows such as I’m a celebrity…Internet users visiting any site within ITV.com, such as the broadcaster’s Soaps, Motor or Football pages, will be presented with a Yahoo branded search box,… Continue reading ITV Signs Yahoo! For Search Solutions

Innovative advertisers can take advantage of the impending growth in personal video recorder (PVR) take-up, with new research from media agency Starcom showing that fast forward technology allows adverts to be seen in an uncluttered environment, resulting in a greater ‘share of mind,’ making them more likely to be recalled.Previous industry opinion was that PVRs… Continue reading Strong Creative Helps Negate PVR Ad Avoidance

Global media group, Publicis, has revealed optimistic results for the first half of 2005, reflecting what the company states is a strategy to make Publicis one of the world’s “top contenders in media and communications”.The results, which show revenues rising by 6.1% year on year, are attributed, in the main, to new account wins, with… Continue reading Publicis Sees Revenues Rise After New Account Wins

Global legal music downloads have tripled in 2005 as file sharers take heed of changes in downloading laws, with figures from industry body, IFPI, showing that the number of tracks obtained legally from the internet reached 180 million in the first half of this year.According to the IFPI, legal downloads in the first six months… Continue reading Legal Music Downloads Triple In First Half Of 2005

IPC’s flagship men’s magazine, Loaded, has launched its September issue with the dual publication of two covers, celebrating the “double trouble” of covergirls Jordan and Carmen Electra.The special issue sees Loaded bring together the “best babes from both sides of the pond,” pairing Jordan and Carmen Electra in a two-girl photo shoot for the first… Continue reading Loaded Doubles Frontage For Special Edition

United Business Media (UBM) has this morning reported half-yearly results ahead of expectations, predicting further growth in the second half of the year and standing optimistic in the face of a “tough market” for print titles.The company, which sold its 35.4% shareholding in Five for £247.6 million earlier this month, saw profits rise by just… Continue reading UBM Optimistic After Strong First Half