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BSkyB has expanded its Active channel with a range of flexible sponsorship packages, building on the success of red button advertising by allowing advertisers to associate their brand with relevant editorial content and promotions within Sky Active.The Active channel delivers interactive “entertainment and lifestyle services” to more than 7.7 million Sky households, with the first… Continue reading Sky Boosts Advertiser Choice With Active Sponsorship

Virgin Radio has signed high-profile Sky Sports presenter Tim Lovejoy to host a star-studded magazine-style sports programme from 28th August.Lovejoy will take to the air on Sunday afternoons, playing music and interviewing sports and showbiz celebrities from 4pm until 7pm.The signing coincides with both the Ashes and the start of the new football season, bringing… Continue reading Virgin Radio Signs Sky Sports Star

New research from America shows that women are the principal users of digital video recorder (DVR) technology, with men seemingly relenting their stereotypical control of family TV viewing.In a national survey of 1,000 DVR users, the study showed 48% of married women making the decision to buy into the technology, while 55% believed they had… Continue reading Women Take Control In DVR Homes

RTL has secured complete control of Five, after agreeing with United Business Media to acquire the outstanding 35.4% shareholding for £247.6 million.The transaction is expected to be finalised by the autumn, although it remains subject to regulatory approval from competition watchdogs.The announcement sees RTL command a 100% share holding, having built up its interest in… Continue reading RTL Seizes Full Control Of Five

BSkyB’s deputy head of strategy, Graham McWilliam, has revealed internal research by the broadcaster shows a massive 78% of Sky+ customers paying “no attention to adverts,” contradicting the claims of Dawn Airey, managing director of Sky networks, who earlier this year claimed that advertisers have nothing to fear from PVRs.McWilliam’s comments came in response to… Continue reading Sky Boss Admits To Huge Ad Avoidance In PVR Homes

Delivering the first Ofcom Annual Lecture to the Westminster Media Forum yesterday, Ed Richards, Ofcom’s senior partner for strategy and market development, laid out his vision of the UK’s future media landscape, highlighting the fast development of digital technology and predicting a boom in on-demand services.“The UK is seeing more digital, more broadband and more… Continue reading Ofcom Strategy Chief Predicts An On-Demand Future

New research from interactive specialists, Zip TV, claims that 30% of potential advertising interactors, dubbed ‘Unimpressed Pragmatists,’ are not pressing the red button because there are too few incentives.According to the study, a further 22%, referred to as ‘Apprehensive Stargazers’, are too daunted by the prospect to interact with an ad.The findings, ZipTV claim, highlight… Continue reading Advertisers Urged To Engage Interactive Audiences

Channel 4’s head of sport, David Kerr, is to become the new director of broadcast with British Eurosport, charged with managing all programming, production and promotions for the rapidly expanding digital channel.The move will see Kerr take up his new position at the end of August, reporting to Francois Schmitt, the company’s deputy-managing director of… Continue reading Channel 4 Sports Boss Gets Transfer To Eurosport

New figures from the Office for National Statistics (ONS) show the number of broadband connections in Britain now exceeds that of their dial-up counterparts, marking a sea change in the way consumers access the internet and paving the way for more rich-media content and bandwidth-intensive websites.Adoption of broadband connections has exceeded that of dial-up for… Continue reading Broadband Penetration Exceeds Dial-Up For First Time

The latest IPA Bellwether survey has signalled a downward revision to current marketing budgets in Q2 – the first budget cut recorded for nearly two years.Published by NTC Research on behalf of the IPA, the Q2 Bellwether Report shows a trimming of marketing budgets, reflecting weaker than expected sales and profits as well as growing… Continue reading Q2 2005 Bellwether:Growing Concern Over Economy Leads To Budget Cuts