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The Government has published its report on the trial digital switchover which took place in Wales earlier this year, hailing the exercise a success in preparation for a national switchover by 2012.The report focuses on the cessation of analogue broadcasts in the Welsh villages of Ferryside and Llansteffan, which took place in March, a move… Continue reading Trial Switchover A Success Says Government

FMCG heavyweight Reckitt Benckiser has signed a wide-ranging sponsorship deal to cover ITV’s six-night-a-week soap, Emmerdale.The new deal gives the household goods manufacturer, which sells products such as Cillit Bang and Mr Sheen, broadcast sponsorship of all episodes of Emmerdale on ITV1, ITV2 and ITV3, as well as online branding, licensing, off air promotions and,… Continue reading ITV Signs FMCG Giant For Emmerdale Coverage

Outdoor advertising group, JC Decaux, has reported a 5.5% year on year increase in revenue for the first half of 2005, reaching €833.7 million worldwide.In the group’s results posted today, JC Decaux revealed revenues to have increased by 5% in the first quarter to €454 million, compared to the same period last year. This growth… Continue reading JC Decaux Sees 5.5% Increase In Revenues For First Half 2005

Viacom Outdoor’s Digital Escalator Panels (DEPs), installed at the London Underground’s Tottenham Court Road station earlier this year, have wowed commuters, with many enthralled by them and choosing to pay extra attention as they continue their journey.Research by Viacom Outdoor into the effect and response to the new medium showed that 80% of Londoners thought… Continue reading Electronic Billboards See Positive Response

Ntl’s fledgling video on-demand service looks set for a huge boost this month, as an extra 100,000 customers are given access to the company’s TV-replay and movie content at the touch of a button.The extended roll-out of the service will encompass Luton, Broxbourne, Huddersfield, Dewsbury and parts of Hertfordshire and Bedfordshire, taking ntl’s on-demand subscriber… Continue reading NTL Extends On-Demand Coverage By 100,000

GCap Media has become the first broadcaster in Britain to allow independent audits of its SMS and e-mail databases, signing up to allow ABC Electronic (ABCE) to verify its data.The company hopes to send a “clear message to the mobile market” with its pledge to keep accurate data, providing “credible data” to support its opt… Continue reading GCap To Provide Audited Text And E-mail Stats

The Times‘ advertising sales director, Mathew Watkins, has defected to the Telegraph to become the newspaper’s new group sales director, ending his career with News International’s flagship quality title which has spanned more than a decade.The new role will see Watkins responsible for all advertising at the Telegraph, including its classified division, reporting to the… Continue reading Telegraph Scoops Times Ad Director

ITV has signed its second poker sponsorship in as many months, with littlewoodspoker.com signing up for both broadcast and online sponsorship of ITV1’s All Star Poker Challenge.The deal follows similar coverage by online gaming firm, 24h Poker, which last month agreed to sponsor ITV2’s high-profile The Rebel Billionaire (see Poker Firm To Sponsor ITV2 Branson… Continue reading ITV Deal Secures Littlewoods Poker Sponsorship

The Telegraph Group has awarded its direct marketing business to Hall Moore CHI following a closely fought three-way pitch against Personal and Rapier.The move completes the consolidation of the Telegraph‘s business into the Clemmow Hornby Inge group, which already includes CHI for the newspaper’s above-the-line advertising and Naked Inside for communications planning.Explaining the importance of… Continue reading Telegraph Signs Hall Moore CHI For Direct Marketing

British publishing firm, Pearson, has made upbeat predictions for its performance throughout 2005, stating that pretax loss for the first half of the year was lower than expected, leading to confidence in the company achieving “strong growth” in 2005 as a whole.Pearson, which publishes the Financial Times and Penguin books, recorded a pretax loss of… Continue reading Pearson Delivers Confident Predictions For 2005